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        <title>Articles tagged with Gift Cards from Direct Marketing News</title>
        <link>http://www.dmnews.com/gift-cards/topic/3214/</link>
        <description>Articles tagged with Gift Cards from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Fast Facts: March 2013</title>
          <description>Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.</description>
          <link>http://www.dmnews.com/fast-facts-march-2013/article/281510/</link>
          <pubDate>Fri, 01 Mar 2013 05:00:00 GMT</pubDate>
          <itunes:summary>Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Fast Facts: February 2013</title>
          <description>Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don&apos;t.</description>
          <link>http://www.dmnews.com/fast-facts-february-2013/article/278075/</link>
          <pubDate>Fri, 01 Feb 2013 05:00:00 GMT</pubDate>
          <itunes:summary>Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don&apos;t.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Infographic: Consumers get carded</title>
          <description>Consumers and merchants alike bask in holiday gift card glory.</description>
          <link>http://www.dmnews.com/infographic-consumers-get-carded/article/273608/</link>
          <pubDate>Fri, 21 Dec 2012 14:00:00 GMT</pubDate>
          <itunes:summary>Consumers and merchants alike bask in holiday gift card glory.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Gift cards acquire new purpose for retailers as direct marketing vehicle</title>
          <description>Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.</description>
          <link>http://www.dmnews.com/gift-cards-acquire-new-purpose-for-retailers-as-direct-marketing-vehicle/article/229004/</link>
          <pubDate>Thu, 01 Mar 2012 05:00:00 GMT</pubDate>
          <itunes:summary>Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Smoothie King shakes it up with weight loss campaign</title>
          <description>Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions.</description>
          <link>http://www.dmnews.com/smoothie-king-shakes-it-up-with-weight-loss-campaign/article/229129/</link>
          <pubDate>Thu, 01 Mar 2012 05:00:00 GMT</pubDate>
          <itunes:summary>Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Dunkin&apos; Donuts targets Groupon deal to first-time buyers</title>
          <description>Dunkin&apos; Donuts launched a daily deal through Groupon on Dec. 30 that is aimed toward first-time Groupon customers, said Jessica Gioglio, public relations and social media manager at Dunkin&apos; Brands Inc.</description>
          <link>http://www.dmnews.com/dunkin-donuts-targets-groupon-deal-to-first-time-buyers/article/221263/</link>
          <pubDate>Fri, 30 Dec 2011 18:32:56 GMT</pubDate>
          <itunes:summary>Dunkin&apos; Donuts launched a daily deal through Groupon on Dec. 30 that is aimed toward first-time Groupon customers, said Jessica Gioglio, public relations and social media manager at Dunkin&apos; Brands Inc.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Three in four consumers plan to give multiple gift cards this holiday season: CashStar</title>
          <description>Online shoppers are increasingly giving gift cards - especially when planning to shop late in the season - and using their mobile phones to buy them this year, according to a survey from CashStar.</description>
          <link>http://www.dmnews.com/three-in-four-consumers-plan-to-give-multiple-gift-cards-this-holiday-season-cashstar/article/192362/</link>
          <pubDate>Tue, 07 Dec 2010 21:16:07 GMT</pubDate>
          <itunes:summary>Online shoppers are increasingly giving gift cards - especially when planning to shop late in the season - and using their mobile phones to buy them this year, according to a survey from CashStar.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Staples rolls out e-gift cards</title>
          <description>Staples has launched an electronic gift card service for consumers in partnership with CashStar, a digital incentive and rewards company. The retailer&apos;s goal is to give consumers a more convenient way to purchase gift cards and help them to order, personalize and send them via e-mail.</description>
          <link>http://www.dmnews.com/staples-rolls-out-e-gift-cards/article/190423/</link>
          <pubDate>Mon, 08 Nov 2010 21:44:48 GMT</pubDate>
          <itunes:summary>Staples has launched an electronic gift card service for consumers in partnership with CashStar, a digital incentive and rewards company. The retailer&apos;s goal is to give consumers a more convenient way to purchase gift cards and help them to order, personalize and send them via e-mail.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Digital gift cards get the short stick</title>
          <description>A new report finds that on the eve of the 2010 holiday shopping season, a number of marketers are neglecting the digital version of that now age-old gifting icon: the gift card.</description>
          <link>http://www.dmnews.com/digital-gift-cards-get-the-short-stick/article/179517/</link>
          <pubDate>Fri, 24 Sep 2010 17:00:05 GMT</pubDate>
          <itunes:summary>A new report finds that on the eve of the 2010 holiday shopping season, a number of marketers are neglecting the digital version of that now age-old gifting icon: the gift card.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Bass Pro Shops hires Transaction Wireless for mobile gift card program</title>
          <description>Outdoor retailer Bass Pro Shops has tapped mobile commerce and marketing firm Transaction Wireless to create its first mobile gift card program, which will go live in next year&apos;s first quarter. When the mobile program launches next year, consumers will be able to customize online gift cards by incorporating personalized text, videos and voice messages.</description>
          <link>http://www.dmnews.com/bass-pro-shops-hires-transaction-wireless-for-mobile-gift-card-program/article/157585/</link>
          <pubDate>Thu, 12 Nov 2009 16:00:00 GMT</pubDate>
          <itunes:summary>Outdoor retailer Bass Pro Shops has tapped mobile commerce and marketing firm Transaction Wireless to create its first mobile gift card program, which will go live in next year&apos;s first quarter. When the mobile program launches next year, consumers will be able to customize online gift cards by incorporating personalized text, videos and voice messages.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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