http://www.dmnews.com/advertising-effectiveness/topic/3181/ Articles tagged with Advertising Effectiveness from Direct Marketing News Direct Marketing News web@haymarketmedia.com no A panel of mobile marketing experts at Advertising Week discuss the MMA's contention that brands should be spending 7% of their budgets on mobile. http://www.dmnews.com/mobile-marketing-the-7-solution/article/261629/ Mon, 01 Oct 2012 21:05:37 GMT A panel of mobile marketing experts at Advertising Week discuss the MMA's contention that brands should be spending 7% of their budgets on mobile. Direct Marketing News As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back. http://www.dmnews.com/these-are-the-ads-of-our-times/article/221191/ Thu, 29 Dec 2011 21:30:12 GMT As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back. Direct Marketing News Advertising placed through ad networks and portals generated the smallest change for branding metrics, and in some cases made no difference for advertisers, according to findings of a study released August 13 by the Online Publishers Association, a trade organization for publishers such as ABCNews.com, CNN, CondeNet, Time Inc. and The Wall Street Journal. http://www.dmnews.com/ad-effectiveness-on-content-sites-outranks-ad-networks-and-portals-according-to-study/article/146422/ Thu, 13 Aug 2009 19:40:31 GMT Advertising placed through ad networks and portals generated the smallest change for branding metrics, and in some cases made no difference for advertisers, according to findings of a study released August 13 by the Online Publishers Association, a trade organization for publishers such as ABCNews.com, CNN, CondeNet, Time Inc. and The Wall Street Journal. Direct Marketing News