http://www.dmnews.com/out-of-home/topic/303/ Articles tagged with Out Of Home from Direct Marketing News Direct Marketing News web@haymarketmedia.com no On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo. http://www.dmnews.com/nonprofit-supports-diversity-in-business/article/273986/ Tue, 01 Jan 2013 05:00:00 GMT On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo. Direct Marketing News To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird. http://www.dmnews.com/google-goldilocks-and-online-privacy/article/223722/ Wed, 18 Jan 2012 20:57:53 GMT To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird. Direct Marketing News Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn. http://www.dmnews.com/tv-magazines-most-effective-affluent-marketing-media-study/article/211925/ Tue, 13 Sep 2011 17:31:22 GMT Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn. Direct Marketing News A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses. http://www.dmnews.com/contagion-billboard-is-literally-viral/article/211902/ Tue, 13 Sep 2011 15:09:20 GMT A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses. Direct Marketing News Nissan launched an integrated campaign August 29 to support the company's 2012 Versa sedan. The carmaker worked with advertising agency TBWA\Chiat\Day's Los Angeles office, digital agency Critical Mass and media firm OMD on the campaign. http://www.dmnews.com/nissan-touts-versa-with-iad-direct-mail/article/210801/ Mon, 29 Aug 2011 18:55:42 GMT Nissan launched an integrated campaign August 29 to support the company's 2012 Versa sedan. The carmaker worked with advertising agency TBWA\Chiat\Day's Los Angeles office, digital agency Critical Mass and media firm OMD on the campaign. Direct Marketing News Carat shrunk its global advertising-spending forecast for this year by 0.7% on August 25. The Aegis Group-owned firm dropped its 2011 global ad-expenditure forecast to $481 billion, representing growth of 5% compared with last year, because of economic and political instability and natural disasters. http://www.dmnews.com/carat-cuts-global-ad-spend-growth-forecast/article/210362/ Thu, 25 Aug 2011 15:46:48 GMT Carat shrunk its global advertising-spending forecast for this year by 0.7% on August 25. The Aegis Group-owned firm dropped its 2011 global ad-expenditure forecast to $481 billion, representing growth of 5% compared with last year, because of economic and political instability and natural disasters. Direct Marketing News Kraft's Jell-O Pudding brand has launched the second phase of its Pudding Face campaign, which builds on the existing TV and social media elements with a digital billboard in New York SoHo neighborhood. http://www.dmnews.com/outdoor-advertising-at-center-of-jell-o-campaign/article/209084/ Thu, 04 Aug 2011 19:10:00 GMT Kraft's Jell-O Pudding brand has launched the second phase of its Pudding Face campaign, which builds on the existing TV and social media elements with a digital billboard in New York SoHo neighborhood. Direct Marketing News Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon. http://www.dmnews.com/social-channels-deliver-better-roi-study-says/article/209018/ Wed, 03 Aug 2011 20:13:47 GMT Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon. Direct Marketing News MasterCard launched an out-of-home campaign on Aug. 1 that integrates QR codes and Facebook Places to enable consumers to enter a sweepstakes. http://www.dmnews.com/mastercard-launches-interactive-outdoor-sweepstakes-campaign/article/208936/ Tue, 02 Aug 2011 19:54:18 GMT MasterCard launched an out-of-home campaign on Aug. 1 that integrates QR codes and Facebook Places to enable consumers to enter a sweepstakes. Direct Marketing News For two Saturdays in May, McDonald's
 and Tribal DDB Stockholm gave pedestrians in Stockholm's Stureplan, a busy intersection in the city center, the opportunity to interact with a digital billboard using their mobile phones. http://www.dmnews.com/mcdonalds-boosts-billboard/article/208799/ Mon, 01 Aug 2011 04:00:00 GMT For two Saturdays in May, McDonald's
 and Tribal DDB Stockholm gave pedestrians in Stockholm's Stureplan, a busy intersection in the city center, the opportunity to interact with a digital billboard using their mobile phones. Direct Marketing News