http://www.dmnews.com/editors-pick/topic/301/ Articles tagged with Editor's Pick from Direct Marketing News Direct Marketing News web@haymarketmedia.com no http://www.dmnews.com/creative-campaigns-from-coty-alltel-and-buffalo-state-college/article/126634/ Mon, 02 Feb 2009 06:46:00 GMT Direct Marketing News With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers. http://www.dmnews.com/mailing-out-vacations/article/126623/ Mon, 02 Feb 2009 06:30:00 GMT With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers. Direct Marketing News Getting married and not a thing to wear? David's Bridal has launched a "Dress Your Wedding" virtual contest, through which people can dress themselves and their wedding party, share their wedding plans and win cash prizes. http://www.dmnews.com/weddings-get-interactive-social/article/126660/ Mon, 26 Jan 2009 20:03:00 GMT Getting married and not a thing to wear? David's Bridal has launched a "Dress Your Wedding" virtual contest, through which people can dress themselves and their wedding party, share their wedding plans and win cash prizes. Direct Marketing News http://www.dmnews.com/creative-campaigns-from-ge-village-inn-and-rochester-institute-of-technology/article/126277/ Mon, 26 Jan 2009 06:30:00 GMT Direct Marketing News You'll still see plenty of car commercials on TV and ads in print, but automakers are poised to invest more on the Web, say experts. http://www.dmnews.com/drive-auto-sales-online/article/126244/ Mon, 26 Jan 2009 06:30:00 GMT You'll still see plenty of car commercials on TV and ads in print, but automakers are poised to invest more on the Web, say experts. Direct Marketing News As 2009 begins, many top analyst firms are predicting marketing budget dollars will be redirected. The premise is quite simple: It's easier to keep a customer than it is to get a new one. Imagine all the data companies have been sitting on for years - from CRM, leasing, sales, software renewals, helpdesk logs and maintenance. http://www.dmnews.com/data-personalization-key-to-converting-offline-mailer-into-online-visitor/article/123887/ Mon, 12 Jan 2009 17:25:54 GMT As 2009 begins, many top analyst firms are predicting marketing budget dollars will be redirected. The premise is quite simple: It's easier to keep a customer than it is to get a new one. Imagine all the data companies have been sitting on for years - from CRM, leasing, sales, software renewals, helpdesk logs and maintenance. Direct Marketing News As more choices create a crowded and competitive sector, more mobile phone marketers turn to cutting-edge strategies. http://www.dmnews.com/cell-phone-evolution/article/123635/ Mon, 12 Jan 2009 06:30:00 GMT As more choices create a crowded and competitive sector, more mobile phone marketers turn to cutting-edge strategies. Direct Marketing News http://www.dmnews.com/creative-campaigns-from-intermix-wine-enthusiast-and-aolcom/article/123658/ Mon, 12 Jan 2009 06:30:00 GMT Direct Marketing News http://www.dmnews.com/creative-campaigns-from-best-western-international-arizona-office-of-tourism-and-virginia-blood-services/article/123538/ Mon, 05 Jan 2009 21:46:32 GMT Direct Marketing News It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to make the Special K Challenge to aid their weight loss, in what the company is calling its most significant campaign around the Challenge yet. http://www.dmnews.com/something-special/article/123727/ Mon, 05 Jan 2009 20:42:00 GMT It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to make the Special K Challenge to aid their weight loss, in what the company is calling its most significant campaign around the Challenge yet. Direct Marketing News