http://www.dmnews.com/economy/topic/299/ Articles tagged with Economy from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%. http://www.dmnews.com/publicis-groupe-economic-crises-impact-organic-growth/article/251141/ Fri, 20 Jul 2012 17:37:53 GMT Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%. Direct Marketing News AG Salesworks increased staff by 50% in 2011 and plans to hire a comparable amount of new staff in 2012. In these difficult economic times, we're fortunate to work in an industry that continues to experience steady growth. http://www.dmnews.com/avoid-turnover-with-training-programs-and-team-building-exercises/article/220747/ Sun, 01 Jan 2012 05:00:00 GMT AG Salesworks increased staff by 50% in 2011 and plans to hire a comparable amount of new staff in 2012. In these difficult economic times, we're fortunate to work in an industry that continues to experience steady growth. Direct Marketing News Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena. http://www.dmnews.com/plug-ins-search-marketing/article/217274/ Thu, 01 Dec 2011 05:00:00 GMT Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena. Direct Marketing News Santa is going social, and mobile appears to be king when it comes to shopping this holiday season, according to a study conducted Oct. 11-14 by Shopper Sciences, a marketing consultancy unit of the Interpublic Group of Companies' Mediabrands. http://www.dmnews.com/digital-media-empowers-shoppers-this-holiday-season-survey-says/article/215951/ Thu, 03 Nov 2011 20:34:08 GMT Santa is going social, and mobile appears to be king when it comes to shopping this holiday season, according to a study conducted Oct. 11-14 by Shopper Sciences, a marketing consultancy unit of the Interpublic Group of Companies' Mediabrands. Direct Marketing News ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth. http://www.dmnews.com/zenithoptimedia-revises-down-2011-global-ad-spending-forecast/article/213652/ Wed, 05 Oct 2011 18:44:41 GMT ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth. Direct Marketing News First, debt-ceiling negotiations in Washington, DC went down to the wire. Then Standard & Poor's downgraded the United States' credit rating, prompting a roller-coaster stretch for the Dow Jones Industrial Average. In response, marketers pondered if the economy was entering the second valley of a double-dip recession, or whether the market volatility was just another bump in a slow recovery. http://www.dmnews.com/market-roller-coaster-spooks-ad-world/article/210121/ Thu, 01 Sep 2011 04:00:00 GMT First, debt-ceiling negotiations in Washington, DC went down to the wire. Then Standard & Poor's downgraded the United States' credit rating, prompting a roller-coaster stretch for the Dow Jones Industrial Average. In response, marketers pondered if the economy was entering the second valley of a double-dip recession, or whether the market volatility was just another bump in a slow recovery. Direct Marketing News Four business executives said they survived the "Great Recession" by returning to direct marketing fundamentals, while speaking during a July 14 panel discussion at the MeritDirect Business Mailers's Co-op and Interactive Marketing Conference. http://www.dmnews.com/dm-fundamentals-key-to-surviving-great-recession-meritdirect-co-op/article/207416/ Thu, 14 Jul 2011 15:33:43 GMT Four business executives said they survived the "Great Recession" by returning to direct marketing fundamentals, while speaking during a July 14 panel discussion at the MeritDirect Business Mailers's Co-op and Interactive Marketing Conference. Direct Marketing News The postal rate increase coming this spring is not expected to have a significant effect on direct mail marketing plans this year, thanks to its size and timing. http://www.dmnews.com/planned-postal-rate-hike-hits-marketers-but-many-remain-loyal-to-mail-medium/article/197193/ Tue, 01 Mar 2011 05:10:00 GMT The postal rate increase coming this spring is not expected to have a significant effect on direct mail marketing plans this year, thanks to its size and timing. Direct Marketing News Digital marketers have higher average salaries than those specializing in offline channels, said executive recruitment firm Crandall Associates this week. The burgeoning online channel has produced positions for which executives can "write their own ticket," said Wendy Weber, president of Crandall Associates. http://www.dmnews.com/digital-marketers-earn-more-than-traditional-direct-counterparts-report/article/196993/ Thu, 24 Feb 2011 18:51:38 GMT Digital marketers have higher average salaries than those specializing in offline channels, said executive recruitment firm Crandall Associates this week. The burgeoning online channel has produced positions for which executives can "write their own ticket," said Wendy Weber, president of Crandall Associates. Direct Marketing News Direct and digital marketing job seekers will fare better this year than prospects throughout the rest of the US economy, industry experts said. http://www.dmnews.com/direct-and-digital-job-market-sunnier-than-other-industries/article/194729/ Tue, 01 Feb 2011 05:05:00 GMT Direct and digital marketing job seekers will fare better this year than prospects throughout the rest of the US economy, industry experts said. Direct Marketing News