http://www.dmnews.com/airlines/topic/298/ Articles tagged with Airlines from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Email marketing helps Virgin America's customer satisfaction soar. http://www.dmnews.com/for-virgin-america-the-skys-the-limit/article/279599/ Thu, 07 Feb 2013 22:01:33 GMT Email marketing helps Virgin America's customer satisfaction soar. Direct Marketing News Emirates Airlines this week takes off with a tablet-based customer knowledge program aimed at making its service truly first class. http://www.dmnews.com/flying-the-friendlier-skies/article/269294/ Wed, 21 Nov 2012 14:00:00 GMT Emirates Airlines this week takes off with a tablet-based customer knowledge program aimed at making its service truly first class. Direct Marketing News Southwest Airlines exemplifies superb damage control by acknowledging duplicate bookings and addressing consumers directly via social media. http://www.dmnews.com/southwest-airlines-how-to-fly-through-turbulence/article/253727/ Tue, 07 Aug 2012 17:03:52 GMT Southwest Airlines exemplifies superb damage control by acknowledging duplicate bookings and addressing consumers directly via social media. Direct Marketing News A visit to Delta.com is well worth the trip. http://www.dmnews.com/delta-air-lines-website-treats-people-like-people-not-cattle/article/242617/ Fri, 01 Jun 2012 04:00:00 GMT A visit to Delta.com is well worth the trip. Direct Marketing News British Airways has appointed OgilvyOne as the lead agency to handle its global digital account. http://www.dmnews.com/british-airways-appoints-ogilvyone-to-global-digital-account/article/232561/ Mon, 19 Mar 2012 15:03:26 GMT British Airways has appointed OgilvyOne as the lead agency to handle its global digital account. Direct Marketing News JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6. http://www.dmnews.com/jetblue-launches-iphone-app-redesigns-web-and-mobile-sites/article/226478/ Mon, 06 Feb 2012 21:12:34 GMT JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6. Direct Marketing News Forgive me readers, for I have sinned: it's been a long time since my last confession. Actually, this one is rather difficult to get out. A bit embarrassing and — to be honest — I can't really believe I'm saying it out loud. Don't judge me.
 I think I like my airline. Stop looking at me like that. It's true, and I don't care who knows it. http://www.dmnews.com/on-the-wings-of-love-an-ode-to-my-airline/article/203819/ Wed, 01 Jun 2011 04:00:00 GMT Forgive me readers, for I have sinned: it's been a long time since my last confession. Actually, this one is rather difficult to get out. A bit embarrassing and — to be honest — I can't really believe I'm saying it out loud. Don't judge me.
 I think I like my airline. Stop looking at me like that. It's true, and I don't care who knows it. Direct Marketing News Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel. http://www.dmnews.com/marriott-and-jetblue-launch-joint-loyalty-program-initiative/article/201964/ Mon, 02 May 2011 18:45:06 GMT Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel. Direct Marketing News Virgin America created a series of videos that consumers can vote for and comment on via online social video forum Squabbler as part of its integrated "Breath of Fresh Airline" campaign. Each viewer who interacts with a video has a chance to win a plane ticket. http://www.dmnews.com/virgin-americas-videos-elicit-laughs/article/201358/ Sun, 01 May 2011 04:05:00 GMT Virgin America created a series of videos that consumers can vote for and comment on via online social video forum Squabbler as part of its integrated "Breath of Fresh Airline" campaign. Each viewer who interacts with a video has a chance to win a plane ticket. Direct Marketing News Online travel agency Expedia said in late March that its 
relaunched rewards program was a game changer for travel consumers because it allowed them to earn points on hotels, flights, packages and activities regardless of which hotel or airline they used. http://www.dmnews.com/expedias-relaunched-rewards-program-falls-short-of-impressing-travel-marketers/article/201337/ Sun, 01 May 2011 04:00:00 GMT Online travel agency Expedia said in late March that its 
relaunched rewards program was a game changer for travel consumers because it allowed them to earn points on hotels, flights, packages and activities regardless of which hotel or airline they used. Direct Marketing News