http://www.dmnews.com/analytics/topic/297/ Articles tagged with Analytics from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The playbook for turning data science into business growth. http://www.dmnews.com/moneyball-for-marketing-and-sales-professionals/article/292162/ Thu, 09 May 2013 11:00:00 GMT The playbook for turning data science into business growth. Direct Marketing News Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue. http://www.dmnews.com/real-time-data-that-sparkles/article/291934/ Mon, 06 May 2013 11:00:00 GMT Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue. Direct Marketing News Marginal return analysis helps marketers identify the optimal multichannel marketing mix. http://www.dmnews.com/an-elixir-for-digital-marketing-health/article/288469/ Thu, 11 Apr 2013 18:28:32 GMT Marginal return analysis helps marketers identify the optimal multichannel marketing mix. Direct Marketing News Marketers admit to being gridlocked by all the options jamming their radars in the digital age. Here's a list to help them get on the right course. http://www.dmnews.com/10-things-thoroughly-modern-marketers-should-be-doing/article/288123/ Tue, 09 Apr 2013 18:58:25 GMT Marketers admit to being gridlocked by all the options jamming their radars in the digital age. Here's a list to help them get on the right course. Direct Marketing News Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game. http://www.dmnews.com/qa-gareth-herschel-research-director-gartner/article/286531/ Mon, 01 Apr 2013 04:00:00 GMT Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game. Direct Marketing News How marketers can move one-and-done customers to repeat buyers. http://www.dmnews.com/getting-to-the-second-sale/article/286419/ Thu, 28 Mar 2013 14:12:49 GMT How marketers can move one-and-done customers to repeat buyers. Direct Marketing News The data gained from loyalty programs is invaluable for direct marketing planning. http://www.dmnews.com/measuring-customer-loyalty/article/286409/ Thu, 28 Mar 2013 13:29:34 GMT The data gained from loyalty programs is invaluable for direct marketing planning. Direct Marketing News If you know something valuable about your customers, use it. http://www.dmnews.com/i-am-a-segment/article/283194/ Wed, 06 Mar 2013 14:11:45 GMT If you know something valuable about your customers, use it. Direct Marketing News CMOs are looking for more results and analytics to prove the value of their efforts—and the world is moving quickly, so there's pressure to keep up. http://www.dmnews.com/real-time-guessing-is-no-substitute-for-data/article/282713/ Wed, 06 Mar 2013 12:00:00 GMT CMOs are looking for more results and analytics to prove the value of their efforts—and the world is moving quickly, so there's pressure to keep up. Direct Marketing News Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors. http://www.dmnews.com/small-businesses-enlarge-their-game/article/281201/ Wed, 20 Feb 2013 20:55:49 GMT Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors. Direct Marketing News