http://www.dmnews.com/search-marketing/topic/296/ Articles tagged with Search Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Search creates an illusion that it is more effective than it is in reality. http://www.dmnews.com/are-we-asking-search-to-do-too-much/article/289955/ Tue, 23 Apr 2013 11:00:00 GMT Search creates an illusion that it is more effective than it is in reality. Direct Marketing News Millennials are as apt to be searching on their cell phones at work as they are in front of their home computers, a study finds. http://www.dmnews.com/the-demography-of-mobile-purchasers/article/270476/ Thu, 29 Nov 2012 23:56:14 GMT Millennials are as apt to be searching on their cell phones at work as they are in front of their home computers, a study finds. Direct Marketing News How to cut through the complexities and maximize searching marketing spend. http://www.dmnews.com/searching-for-the-optimal-paid-search-strategy/article/270325/ Thu, 29 Nov 2012 15:42:33 GMT How to cut through the complexities and maximize searching marketing spend. Direct Marketing News A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year. http://www.dmnews.com/internet-giant-google-loses-a-few-inches/article/264410/ Fri, 19 Oct 2012 16:08:00 GMT A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year. Direct Marketing News Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing. http://www.dmnews.com/qa-cathy-salazar-senior-partner-search-practice-lead-mec/article/260488/ Mon, 01 Oct 2012 04:00:00 GMT Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing. Direct Marketing News A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links. http://www.dmnews.com/in-occupying-the-minds-of-online-shoppers-social-media-is-the-1/article/260755/ Tue, 25 Sep 2012 21:41:55 GMT A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links. Direct Marketing News What brands and performance marketers need to consider as Google tests, and perhaps rolls out, Gmail integration with search. http://www.dmnews.com/personalized-search-and-the-future-of-search-and-email-marketing/article/259608/ Tue, 18 Sep 2012 18:43:12 GMT What brands and performance marketers need to consider as Google tests, and perhaps rolls out, Gmail integration with search. Direct Marketing News Covario, a provider of search marketing solutions and services, has hired Christopher Reid in the newly created position of SVP and operating head of Rio SEO, Covario's software unit. http://www.dmnews.com/rio-seo-appoints-its-first-ever-operating-head-since-covario-separation/article/257681/ Wed, 05 Sep 2012 22:45:29 GMT Covario, a provider of search marketing solutions and services, has hired Christopher Reid in the newly created position of SVP and operating head of Rio SEO, Covario's software unit. Direct Marketing News Enterprises should consider using search marketing for branding purposes, based on a study from SEO technology provider Conductor. http://www.dmnews.com/conductor-search-marketing-increases-brand-lift/article/251458/ Tue, 24 Jul 2012 13:00:00 GMT Enterprises should consider using search marketing for branding purposes, based on a study from SEO technology provider Conductor. Direct Marketing News Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%. http://www.dmnews.com/google-revenues-increase-35-year-over-year/article/250983/ Thu, 19 Jul 2012 21:46:16 GMT Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%. Direct Marketing News