http://www.dmnews.com/production--printing/topic/295/ Articles tagged with Production & Printing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Are mobile 2D barcodes the future of direct? Could be, says Gary Reblin of the USPS. http://www.dmnews.com/qa-gary-reblin-vp-of-domestic-products-usps/article/256030/ Sat, 01 Sep 2012 04:00:00 GMT Are mobile 2D barcodes the future of direct? Could be, says Gary Reblin of the USPS. Direct Marketing News While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply. http://www.dmnews.com/consolidation-transforms-the-printing-industry-landscape/article/228894/ Thu, 01 Mar 2012 05:00:00 GMT While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply. Direct Marketing News Printer Quad/Graphics signed a $135 million multi-year agreement with long-term partner Bluestem Brands on Dec. 12. http://www.dmnews.com/bluestem-signs-new-quadgraphics-services-extension/article/219239/ Tue, 13 Dec 2011 22:09:35 GMT Printer Quad/Graphics signed a $135 million multi-year agreement with long-term partner Bluestem Brands on Dec. 12. Direct Marketing News The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment. http://www.dmnews.com/plug-ins-printing-production/article/215204/ Tue, 01 Nov 2011 04:00:00 GMT The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment. Direct Marketing News Christa Carone discusses Xerox's b-to-b client retention strategy. http://www.dmnews.com/qa-with-christa-carone-cmo-of-xerox-corp/article/208151/ Mon, 01 Aug 2011 04:05:00 GMT Christa Carone discusses Xerox's b-to-b client retention strategy. Direct Marketing News Direct marketers are concerned about the prospect of additional postal increases, overshadowing worries over printing materials. http://www.dmnews.com/paper-and-ink-prices-rise-but-industry-executives-more-troubled-by-postal-hike/article/201370/ Sun, 01 May 2011 04:10:00 GMT Direct marketers are concerned about the prospect of additional postal increases, overshadowing worries over printing materials. Direct Marketing News Marketers sound off on how rising costs are impacting strategies. http://www.dmnews.com/rising-paper-costs-postal-price-increases-force-adjustments/article/197196/ Tue, 01 Mar 2011 05:05:00 GMT Marketers sound off on how rising costs are impacting strategies. Direct Marketing News Printer Quad/Graphics has created a commercial and specialty print division, combining the recently acquired HGI Company operations with those of its magazine, catalog and book-printing business. http://www.dmnews.com/quadgraphics-launches-commercial-specialty-division/article/192953/ Fri, 17 Dec 2010 00:29:04 GMT Printer Quad/Graphics has created a commercial and specialty print division, combining the recently acquired HGI Company operations with those of its magazine, catalog and book-printing business. Direct Marketing News Several major brands recently launched global b-to-b campaigns, emphasizing their expertise in new areas and signaling a change in their overall marketing strategy. UPS, Xerox and Zurich Financial Services all debuted significant business-facing campaigns in the past month. http://www.dmnews.com/brands-plot-b-to-b-campaigns-to-showcase-vertical-expertise/article/179743/ Fri, 01 Oct 2010 04:00:00 GMT Several major brands recently launched global b-to-b campaigns, emphasizing their expertise in new areas and signaling a change in their overall marketing strategy. UPS, Xerox and Zurich Financial Services all debuted significant business-facing campaigns in the past month. Direct Marketing News Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January. http://www.dmnews.com/marketers-brace-for-paper-cost-increase/article/177363/ Mon, 23 Aug 2010 20:33:00 GMT Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January. Direct Marketing News