http://www.dmnews.com/multichannel-retail--ecommerce/topic/294/ Articles tagged with Multichannel Retail & Ecommerce from Direct Marketing News Direct Marketing News web@haymarketmedia.com no It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools. http://www.dmnews.com/one-power-tool-company-drills-down-into-the-brand-experience-while-its-competitor-sputters/article/274008/ Tue, 01 Jan 2013 05:00:00 GMT It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools. Direct Marketing News Brands home in on how and when to target holiday shoppers. http://www.dmnews.com/infographic-unwrapping-holiday-shopping-preferences/article/263419/ Fri, 12 Oct 2012 15:29:31 GMT Brands home in on how and when to target holiday shoppers. Direct Marketing News If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers. http://www.dmnews.com/e-commerce-is-about-more-than-a-buy-now-button/article/263020/ Wed, 10 Oct 2012 14:55:39 GMT If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers. Direct Marketing News Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach. http://www.dmnews.com/targeted-consumer-marketing-tactics-tip-the-scale-for-one-super-sized-weight-loss-program/article/251382/ Wed, 01 Aug 2012 04:00:00 GMT Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach. Direct Marketing News We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked? http://www.dmnews.com/giant-specialty-supermarket-chains-attract-similar-consumers-on-different-marketing-levels/article/247400/ Sun, 01 Jul 2012 04:00:00 GMT We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked? Direct Marketing News UPS and Bridgeline Digital signed a multiyear agreement to integrate Bridgeline's e-commerce platform with UPS's backend warehouse management software, into an end-to-end solution called Total eCommerce. http://www.dmnews.com/ups-and-bridgeline-digital-sign-multiyear-agreement/article/244604/ Wed, 06 Jun 2012 20:00:21 GMT UPS and Bridgeline Digital signed a multiyear agreement to integrate Bridgeline's e-commerce platform with UPS's backend warehouse management software, into an end-to-end solution called Total eCommerce. Direct Marketing News The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website. http://www.dmnews.com/e-commerce-video-series-saskia-sorrosa-vp-of-multicultural-marketing-nba/article/244114/ Mon, 04 Jun 2012 16:14:56 GMT The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website. Direct Marketing News Is Amazon an ally of the retail industry? Readers respond to the June Gloves Off question. http://www.dmnews.com/is-amazon-an-ally-of-the-retail-industry-readers-respond/article/242754/ Fri, 01 Jun 2012 04:00:00 GMT Is Amazon an ally of the retail industry? Readers respond to the June Gloves Off question. Direct Marketing News When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear. http://www.dmnews.com/is-amazon-an-ally-of-the-retail-industry/article/239783/ Fri, 04 May 2012 19:07:52 GMT When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear. Direct Marketing News In five years, I think tablets and smartphones will surpass PCs in e-commerce sales — and no, it's not because I have digital strategy in my title. http://www.dmnews.com/mobile-over-pcs-a-foregone-conclusion/article/236286/ Tue, 17 Apr 2012 04:00:00 GMT In five years, I think tablets and smartphones will surpass PCs in e-commerce sales — and no, it's not because I have digital strategy in my title. Direct Marketing News