http://www.dmnews.com/mobile-marketing/topic/293/ Articles tagged with Mobile Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages. http://www.dmnews.com/columbus-retailers-discover-new-mobile-territory/article/293549/ Wed, 15 May 2013 21:09:19 GMT More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages. Direct Marketing News Retailers who whine about showrooming, cheer up. A new Nielsen study says 74% of product and service searchers on mobile devices make their purchases in-store. http://www.dmnews.com/all-mobile-is-local/article/291852/ Fri, 03 May 2013 15:59:30 GMT Retailers who whine about showrooming, cheer up. A new Nielsen study says 74% of product and service searchers on mobile devices make their purchases in-store. Direct Marketing News Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity. http://www.dmnews.com/bots-mobilize/article/291566/ Wed, 01 May 2013 18:19:00 GMT Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity. Direct Marketing News Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot. http://www.dmnews.com/locating-the-mobile-customer/article/290064/ Wed, 01 May 2013 04:00:00 GMT Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot. Direct Marketing News Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers. http://www.dmnews.com/qa-jay-wright-vp-of-business-development-qualcomm/article/290293/ Wed, 01 May 2013 04:00:00 GMT Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers. Direct Marketing News 5 ways direct marketers at any size company can harness mobile marketing to connect with customers. http://www.dmnews.com/why-mobile-shouldnt-scare-small-business-marketers/article/290772/ Fri, 26 Apr 2013 16:54:45 GMT 5 ways direct marketers at any size company can harness mobile marketing to connect with customers. Direct Marketing News It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure. http://www.dmnews.com/lights-camera-market/article/289553/ Fri, 19 Apr 2013 14:00:00 GMT It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure. Direct Marketing News Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust. http://www.dmnews.com/forrester-mobile-consumers-want-it-now/article/289482/ Thu, 18 Apr 2013 19:01:21 GMT Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust. Direct Marketing News Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers. http://www.dmnews.com/think-like-a-direct-marketer-to-monetize-events-and-buzz/article/289028/ Tue, 16 Apr 2013 15:48:29 GMT Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers. Direct Marketing News Even as IAB rolls out new mobile guidelines, some industry insiders call for a "sensible" resolution of the debate over what constitutes an impression. http://www.dmnews.com/mobile-metrics-are-a-hot-mess/article/288678/ Fri, 12 Apr 2013 19:44:17 GMT Even as IAB rolls out new mobile guidelines, some industry insiders call for a "sensible" resolution of the debate over what constitutes an impression. Direct Marketing News