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        <title>Articles tagged with EMail Marketing from Direct Marketing News</title>
        <link>http://www.dmnews.com/email-marketing/topic/289/</link>
        <description>Articles tagged with EMail Marketing from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Success in Social Media Starts With Email</title>
          <description>Two truths and three steps to guide marketers to create a more cohesive email-to-social strategy.</description>
          <link>http://www.dmnews.com/success-in-social-media-starts-with-email/article/296414/</link>
          <pubDate>Thu, 06 Jun 2013 11:00:00 GMT</pubDate>
          <itunes:summary>Two truths and three steps to guide marketers to create a more cohesive email-to-social strategy.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Delivered: Airline Emails</title>
          <description>What&apos;s in our mailbox this month: Airline emails from Aer Lingus, Alitalia, JetBlue, and United Airlines. Let&apos;s fly away.</description>
          <link>http://www.dmnews.com/delivered-airline-emails/article/295222/</link>
          <pubDate>Sat, 01 Jun 2013 04:00:00 GMT</pubDate>
          <itunes:summary>What&apos;s in our mailbox this month: Airline emails from Aer Lingus, Alitalia, JetBlue, and United Airlines. Let&apos;s fly away.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Marketers Pause the Text and Play up the Video in Email</title>
          <description>In terms of audience retention and videos, one minute of video is worth 1.8 million words.</description>
          <link>http://www.dmnews.com/marketers-pause-the-text-and-play-up-the-video-in-email/article/295270/</link>
          <pubDate>Sat, 01 Jun 2013 04:00:00 GMT</pubDate>
          <itunes:summary>In terms of audience retention and videos, one minute of video is worth 1.8 million words.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>The 5 Hottest Trends in Email Marketing</title>
          <description>Here&apos;s are five of the hottest things in email that you&apos;ll need to understand to reach the full potential of your email program.</description>
          <link>http://www.dmnews.com/the-5-hottest-trends-in-email-marketing/article/295158/</link>
          <pubDate>Wed, 29 May 2013 11:00:00 GMT</pubDate>
          <itunes:summary>Here&apos;s are five of the hottest things in email that you&apos;ll need to understand to reach the full potential of your email program.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Relevancy Becomes More Relevant to Emailers</title>
          <description>Email marketers appear on the cusp of embracing new technology, according to a new survey.</description>
          <link>http://www.dmnews.com/relevancy-becomes-more-relevant-to-emailers/article/293176/</link>
          <pubDate>Mon, 13 May 2013 20:10:45 GMT</pubDate>
          <itunes:summary>Email marketers appear on the cusp of embracing new technology, according to a new survey.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>A Fresh Email Strategy for Fresh Water</title>
          <description>How charity: water met its $1.7m fundraising goal in a single month with a more mature email strategy.</description>
          <link>http://www.dmnews.com/a-fresh-email-strategy-for-fresh-water/article/292726/</link>
          <pubDate>Mon, 13 May 2013 12:00:00 GMT</pubDate>
          <itunes:summary>How charity: water met its $1.7m fundraising goal in a single month with a more mature email strategy.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>The Future of Email Marketing</title>
          <description>6 trends marketers should watch to ensure long-term success with their email marketing.</description>
          <link>http://www.dmnews.com/the-future-of-email-marketing/article/292430/</link>
          <pubDate>Wed, 08 May 2013 14:10:37 GMT</pubDate>
          <itunes:summary>6 trends marketers should watch to ensure long-term success with their email marketing.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Don&apos;t Fear the Data</title>
          <description>Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.</description>
          <link>http://www.dmnews.com/dont-fear-the-data/article/290061/</link>
          <pubDate>Wed, 01 May 2013 04:00:00 GMT</pubDate>
          <itunes:summary>Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Everyday Email Essentials</title>
          <description>Here are three must-have data sets that every marketer should include in his or her email strategy.</description>
          <link>http://www.dmnews.com/everyday-email-essentials/article/290574/</link>
          <pubDate>Wed, 01 May 2013 04:00:00 GMT</pubDate>
          <itunes:summary>Here are three must-have data sets that every marketer should include in his or her email strategy.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Fast Facts: May 2013</title>
          <description>Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.</description>
          <link>http://www.dmnews.com/fast-facts-may-2013/article/290571/</link>
          <pubDate>Wed, 01 May 2013 04:00:00 GMT</pubDate>
          <itunes:summary>Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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