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        <title>Articles tagged with Direct Mail & Postal from Direct Marketing News</title>
        <link>http://www.dmnews.com/direct-mail--postal/topic/288/</link>
        <description>Articles tagged with Direct Mail & Postal from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Direct Mail, Evolved</title>
          <description>10 ways to keep printed communications relevant to multichannel customers.</description>
          <link>http://www.dmnews.com/direct-mail-evolved/article/280361/</link>
          <pubDate>Fri, 01 Mar 2013 05:00:00 GMT</pubDate>
          <itunes:summary>10 ways to keep printed communications relevant to multichannel customers.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>USPS: 80% of Americans Support New Delivery Schedule</title>
          <description>A survey released today by the USPS found that most Americans support the new mail delivery schedule.</description>
          <link>http://www.dmnews.com/usps-80-of-americans-support-new-delivery-schedule/article/280452/</link>
          <pubDate>Thu, 14 Feb 2013 18:10:13 GMT</pubDate>
          <itunes:summary>A survey released today by the USPS found that most Americans support the new mail delivery schedule.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>One Less Day to Mail; One Less Day to Market</title>
          <description>USPS is halting Saturday mail delivery in August. Direct marketers who plan for the change should suffer no ill-effects.</description>
          <link>http://www.dmnews.com/one-less-day-to-mail-one-less-day-to-market/article/279396/</link>
          <pubDate>Wed, 06 Feb 2013 18:58:11 GMT</pubDate>
          <itunes:summary>USPS is halting Saturday mail delivery in August. Direct marketers who plan for the change should suffer no ill-effects.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>The U.S. Postal Service steps up its mobile game</title>
          <description>In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.</description>
          <link>http://www.dmnews.com/the-us-postal-service-steps-up-its-mobile-game/article/270022/</link>
          <pubDate>Sat, 01 Dec 2012 05:00:00 GMT</pubDate>
          <itunes:summary>In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>USPS looks to Congress for survival</title>
          <description>The postal service announces a record loss along with hopes for a profitable future that includes direct mail</description>
          <link>http://www.dmnews.com/usps-looks-to-congress-for-survival/article/268552/</link>
          <pubDate>Thu, 15 Nov 2012 22:19:23 GMT</pubDate>
          <itunes:summary>The postal service announces a record loss along with hopes for a profitable future that includes direct mail</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Pushing the envelope</title>
          <description>Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches.</description>
          <link>http://www.dmnews.com/pushing-the-envelope/article/251687/</link>
          <pubDate>Sat, 01 Sep 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Newspapers torn up over USPS, Valassis agreement</title>
          <description>Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.</description>
          <link>http://www.dmnews.com/newspapers-torn-up-over-usps-valassis-agreement/article/254962/</link>
          <pubDate>Thu, 16 Aug 2012 21:07:28 GMT</pubDate>
          <itunes:summary>Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Nonprofits co-opt marketing co-ops to reinforce donor base direct mail lists</title>
          <description>Nonprofit organizations are increasingly taking a page from the for-profit playbook by using marketing co-ops to build their direct mail lists.</description>
          <link>http://www.dmnews.com/nonprofits-co-opt-marketing-co-ops-to-reinforce-donor-base-direct-mail-lists/article/247016/</link>
          <pubDate>Sun, 01 Jul 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Nonprofit organizations are increasingly taking a page from the for-profit playbook by using marketing co-ops to build their direct mail lists.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>DMA: Direct mail response rates beat digital</title>
          <description>The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email&apos;s average response rate of 0.12%</description>
          <link>http://www.dmnews.com/dma-direct-mail-response-rates-beat-digital/article/245780/</link>
          <pubDate>Thu, 14 Jun 2012 19:47:26 GMT</pubDate>
          <itunes:summary>The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email&apos;s average response rate of 0.12%</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Güd campaign engages the senses</title>
          <description>Agency Baldwin&amp; combined animated video content with Facebook and old-fashioned scratch-n-sniff cards to promote Burt&apos;s Bees&apos; new natural product line.</description>
          <link>http://www.dmnews.com/güd-campaign-engages-the-senses/article/242642/</link>
          <pubDate>Fri, 01 Jun 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Agency Baldwin&amp; combined animated video content with Facebook and old-fashioned scratch-n-sniff cards to promote Burt&apos;s Bees&apos; new natural product line.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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