http://www.dmnews.com/database-marketing--crm/topic/287/ Articles tagged with Database Marketing & CRM from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus. http://www.dmnews.com/liking-social-data/article/290567/ Wed, 01 May 2013 04:00:00 GMT Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus. Direct Marketing News Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness. http://www.dmnews.com/five-ways-to-target-b2b-effectively/article/287832/ Mon, 08 Apr 2013 15:28:53 GMT Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness. Direct Marketing News Future sales depend on knowing what your shoppers want—without even asking them. http://www.dmnews.com/predictive-analytics-the-new-retail-currency/article/287244/ Thu, 04 Apr 2013 11:00:00 GMT Future sales depend on knowing what your shoppers want—without even asking them. Direct Marketing News Three areas of customer analytics that have the biggest impact on marketing results. http://www.dmnews.com/let-data-be-your-guide/article/285997/ Mon, 01 Apr 2013 04:00:00 GMT Three areas of customer analytics that have the biggest impact on marketing results. Direct Marketing News The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans. http://www.dmnews.com/new-england-patriots-analytics-team-scores-with-fans/article/286027/ Mon, 01 Apr 2013 04:00:00 GMT The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans. Direct Marketing News Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets. http://www.dmnews.com/data-driven-marketing-is-more-important-than-ever/article/286061/ Tue, 26 Mar 2013 15:55:49 GMT Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets. Direct Marketing News Customers are willing to share personal information in exchange for what they consider communications and offers of equal value. http://www.dmnews.com/consumers-want-reciprocity-of-value/article/284832/ Mon, 18 Mar 2013 15:50:17 GMT Customers are willing to share personal information in exchange for what they consider communications and offers of equal value. Direct Marketing News Companies must provide seamless customer experiences across all marketing and service channels if they hope to make it into the winner's circle. http://www.dmnews.com/infographic-keep-your-eye-on-the-cx-prize/article/284541/ Fri, 15 Mar 2013 13:17:32 GMT Companies must provide seamless customer experiences across all marketing and service channels if they hope to make it into the winner's circle. Direct Marketing News Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications. http://www.dmnews.com/navigating-the-murky-boundaries-of-privacy/article/273190/ Tue, 01 Jan 2013 05:00:00 GMT Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications. Direct Marketing News Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels. http://www.dmnews.com/banking-titans-compete-for-consumer-loyalty-and-trust-in-an-era-of-increased-bank-fees/article/256195/ Sat, 01 Sep 2012 04:00:00 GMT Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels. Direct Marketing News