http://www.dmnews.com/agency/topic/286/ Articles tagged with Agency from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology vendors and improve communication. http://www.dmnews.com/should-agencies-build-tech/article/278182/ Fri, 01 Feb 2013 05:00:00 GMT In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology vendors and improve communication. Direct Marketing News Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be. http://www.dmnews.com/doing-innovative-work-means-constantly-challenging-yourself/article/270025/ Sat, 01 Dec 2012 05:00:00 GMT Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be. Direct Marketing News Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today. http://www.dmnews.com/don-schultz-on-the-evolution-of-marketing-integration/article/270024/ Sat, 01 Dec 2012 05:00:00 GMT Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today. Direct Marketing News A great agency culture is more than Mustache Wednesdays. It's about getting and down and dirty, in a good way. http://www.dmnews.com/culture-by-design/article/261593/ Mon, 01 Oct 2012 19:09:02 GMT A great agency culture is more than Mustache Wednesdays. It's about getting and down and dirty, in a good way. Direct Marketing News OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh explains why global marketing required relevant local campaigns. http://www.dmnews.com/thinking-local-in-global-campaigns/article/260413/ Mon, 01 Oct 2012 04:00:00 GMT OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh explains why global marketing required relevant local campaigns. Direct Marketing News Paul Marobella, the new head of Havas's creative intelligence unit, thinks so. In fact, he thinks it's the glorious weapon marketers must wield to conquer Big Data. http://www.dmnews.com/is-sticking-to-your-knitting-still-valid-in-a-computerized-embroidery-world/article/261173/ Thu, 27 Sep 2012 23:37:09 GMT Paul Marobella, the new head of Havas's creative intelligence unit, thinks so. In fact, he thinks it's the glorious weapon marketers must wield to conquer Big Data. Direct Marketing News Jordan Bitterman, Digitas' SVP and social marketing practice lead, spoke with Direct Marketing News about the increasing number of social media request for proposals (RFPs) that agencies are receiving. http://www.dmnews.com/agencies-see-uptick-in-social-rfps/article/256042/ Sat, 01 Sep 2012 04:00:00 GMT Jordan Bitterman, Digitas' SVP and social marketing practice lead, spoke with Direct Marketing News about the increasing number of social media request for proposals (RFPs) that agencies are receiving. Direct Marketing News As part of an aggressive marketing revamp to counter its decreased marketshare, electronics manufacturer Acer announced that Michael Birkin will be taking over as the company's CMO. http://www.dmnews.com/acer-names-cmo-to-lead-rebranding-amid-dwindling-marketshare/article/256878/ Thu, 30 Aug 2012 20:15:16 GMT As part of an aggressive marketing revamp to counter its decreased marketshare, electronics manufacturer Acer announced that Michael Birkin will be taking over as the company's CMO. Direct Marketing News When we're young, we might be eager and passionate, but we don't have the experience. That's why there's The Hindsight Project. http://www.dmnews.com/teachable-moments-from-mad-ave-vets/article/254776/ Wed, 15 Aug 2012 15:55:06 GMT When we're young, we might be eager and passionate, but we don't have the experience. That's why there's The Hindsight Project. Direct Marketing News Look for three things in the people you hire—whether you're adding staff or selecting your agency partners. http://www.dmnews.com/three-must-haves-when-hiring-people-or-partners/article/251697/ Wed, 01 Aug 2012 04:00:00 GMT Look for three things in the people you hire—whether you're adding staff or selecting your agency partners. Direct Marketing News