http://www.dmnews.com/shows--associations/topic/285/ Articles tagged with Shows & Associations from Direct Marketing News Direct Marketing News web@haymarketmedia.com no After an exhaustive, six-month-long search, the Direct Marketing Association named Lawrence Kimmel president and CEO. Kimmel was chairman and CEO of Grey Direct from 2000 to 2008, before it was renamed G2 Direct & Digital, and prior to that logged time as EVP at Draft Worldwide and president of Unimark, a direct marketing agency he founded. http://www.dmnews.com/dma-steps-in-the-right-direction-with-new-ceo/article/176460/ Mon, 09 Aug 2010 14:24:00 GMT After an exhaustive, six-month-long search, the Direct Marketing Association named Lawrence Kimmel president and CEO. Kimmel was chairman and CEO of Grey Direct from 2000 to 2008, before it was renamed G2 Direct & Digital, and prior to that logged time as EVP at Draft Worldwide and president of Unimark, a direct marketing agency he founded. Direct Marketing News Scott Silverman, executive director at Shop.org, is leaving his post August 13 to co-found an e-commerce startup. http://www.dmnews.com/shoporg-executive-silverman-resigns-to-found-startup/article/175151/ Thu, 22 Jul 2010 16:07:00 GMT Scott Silverman, executive director at Shop.org, is leaving his post August 13 to co-found an e-commerce startup. Direct Marketing News Julie Cunnyngham, product marketing director at Hallmark Business Expressions, explains how a campaign generated leads and translated into a new selling strategy for the marketer http://www.dmnews.com/nailed-it-julie-cunnyngham-product-marketing-director-hallmark-business-expressions/article/161718/ Mon, 18 Jan 2010 05:00:00 GMT Julie Cunnyngham, product marketing director at Hallmark Business Expressions, explains how a campaign generated leads and translated into a new selling strategy for the marketer Direct Marketing News As Advertising Week approaches, I am going through the party invites, a sea of meeting requests and, of course the catalog to figure out which events will be most interesting to attend. http://www.dmnews.com/time-to-get-that-advertising-week-schedule-going/article/150882/ Fri, 11 Sep 2009 17:49:04 GMT As Advertising Week approaches, I am going through the party invites, a sea of meeting requests and, of course the catalog to figure out which events will be most interesting to attend. Direct Marketing News Barbara Coll, CEO of Webmama.com, sat down with DMNews at the 2009 Search Engine Strategies Conference to discuss the latest trends in search marketing. In our five questions, Coll covers why you can't do search in a vacuum and the reason search needs to be a strategy rather than a tactic. http://www.dmnews.com/five-questions-for-a-digital-insider-barbara-coll-ceo-webmamacom-inc/article/146657/ Tue, 18 Aug 2009 06:00:00 GMT Barbara Coll, CEO of Webmama.com, sat down with DMNews at the 2009 Search Engine Strategies Conference to discuss the latest trends in search marketing. In our five questions, Coll covers why you can't do search in a vacuum and the reason search needs to be a strategy rather than a tactic. Direct Marketing News The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to the industry regarding data-enriched multichannel marketing. That will include driving new educational programs and conducting and publishing research around the fusion of traditional direct marketing with data, analytics and online programs. http://www.dmnews.com/dma-launches-committee-around-future-of-multichannel-marketing/article/138609/ Tue, 16 Jun 2009 19:58:38 GMT The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to the industry regarding data-enriched multichannel marketing. That will include driving new educational programs and conducting and publishing research around the fusion of traditional direct marketing with data, analytics and online programs. Direct Marketing News The 2009-2010 Magazine Handbook, released this week by Magazine Publishers of America (MPA), reports that magazine readership and influence remains strong, in spite of slipping ad numbers. http://www.dmnews.com/mpa-handbook-shows-successes-pitfalls-of-mags-in-2008/article/138542/ Mon, 15 Jun 2009 20:54:53 GMT The 2009-2010 Magazine Handbook, released this week by Magazine Publishers of America (MPA), reports that magazine readership and influence remains strong, in spite of slipping ad numbers. Direct Marketing News The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award. http://www.dmnews.com/echo-awards-judging-features-firsts-in-green-marketing-award-organization/article/137849/ Mon, 01 Jun 2009 21:30:00 GMT The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award. Direct Marketing News Service was the key word at the National Postal Forum's opening general session this morning. Throughout his introduction and three short panel discussions, Postmaster General John Potter remained adamant that the USPS would maintain and even improve its service levels, in spite of economic difficulties. http://www.dmnews.com/potter-likes-usps-chances-despite-recession-npf/article/136995/ Mon, 18 May 2009 22:05:00 GMT Service was the key word at the National Postal Forum's opening general session this morning. Throughout his introduction and three short panel discussions, Postmaster General John Potter remained adamant that the USPS would maintain and even improve its service levels, in spite of economic difficulties. Direct Marketing News A major point of interest at this week's National Postal Forum has been the proposed USPS Summer Sale on Standard Mail letters and flats. The sale, pending approval by the Postal Regulatory Commission, is intended to drive volume during the traditionally slow July to September quarter. http://www.dmnews.com/curiosity-on-summer-sale-reigns-at-npf/article/137032/ Mon, 18 May 2009 21:11:36 GMT A major point of interest at this week's National Postal Forum has been the proposed USPS Summer Sale on Standard Mail letters and flats. The sale, pending approval by the Postal Regulatory Commission, is intended to drive volume during the traditionally slow July to September quarter. Direct Marketing News