http://www.dmnews.com/research/topic/284/ Articles tagged with Research from Direct Marketing News Direct Marketing News web@haymarketmedia.com no All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute. http://www.dmnews.com/eye-to-eye-marketing/article/289964/ Tue, 23 Apr 2013 11:00:00 GMT All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute. Direct Marketing News When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed. http://www.dmnews.com/7-tips-for-demand-generation-excellence/article/256295/ Sat, 01 Sep 2012 04:00:00 GMT When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed. Direct Marketing News Toy company Mattel launched its first ever mobile-optimized website on June 26. http://www.dmnews.com/mattel-launches-mobile-site/article/247526/ Tue, 26 Jun 2012 20:15:23 GMT Toy company Mattel launched its first ever mobile-optimized website on June 26. Direct Marketing News Technology is changing not only how consumers buy and research products, but also how marketers and advertisers research consumer behavior. But researchers are unsure whether all this newly available data is an opportunity or a hindrance. http://www.dmnews.com/big-data-friend-or-foe/article/233763/ Mon, 26 Mar 2012 20:28:18 GMT Technology is changing not only how consumers buy and research products, but also how marketers and advertisers research consumer behavior. But researchers are unsure whether all this newly available data is an opportunity or a hindrance. Direct Marketing News Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting http://www.dmnews.com/targeting-video-series-richard-april-vp-marketing-ag-salesworks/article/227810/ Wed, 15 Feb 2012 14:15:45 GMT Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting Direct Marketing News ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth. http://www.dmnews.com/zenithoptimedia-revises-down-2011-global-ad-spending-forecast/article/213652/ Wed, 05 Oct 2011 18:44:41 GMT ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth. Direct Marketing News Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010, down 5% compared with the previous quarter, according to the Direct Marketing Association's quarterly business review for Q1 2011. http://www.dmnews.com/fewer-than-half-of-marketers-see-revenue-increase-in-early-2011-dma-report/article/204235/ Tue, 31 May 2011 21:04:13 GMT Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010, down 5% compared with the previous quarter, according to the Direct Marketing Association's quarterly business review for Q1 2011. Direct Marketing News We know a lot of statistics about the baby boom generation. The US Census Bureau says these 79 million Americans make up 26% of the population, and the oldest boomers turn 65 this year. But who are they really, and how do you effectively reach them in a digital world? http://www.dmnews.com/reaching-the-digital-boomer/article/201351/ Sun, 01 May 2011 04:09:00 GMT We know a lot of statistics about the baby boom generation. The US Census Bureau says these 79 million Americans make up 26% of the population, and the oldest boomers turn 65 this year. But who are they really, and how do you effectively reach them in a digital world? Direct Marketing News Diversified Agency Services (DAS), a division of holding company Omnicom Group, acquired consumer insight research company Communispace on February 7. Communispace will continue to operate independently, and Diane Hessan will continue to serve as the company's president and CEO. http://www.dmnews.com/diversified-agency-services-acquires-communispace/article/195887/ Tue, 08 Feb 2011 15:25:17 GMT Diversified Agency Services (DAS), a division of holding company Omnicom Group, acquired consumer insight research company Communispace on February 7. Communispace will continue to operate independently, and Diane Hessan will continue to serve as the company's president and CEO. Direct Marketing News Direct mail. Nobody talks about it. It's not cool. It's the Rodney Dangerfield of direct marketing. When marketers talk about it, it's usually in the context of the drop in mail volume to the tune of tens of billions of pieces. Or about how expensive it is. http://www.dmnews.com/marketers-secret-weapon-direct-mail/article/194768/ Tue, 01 Feb 2011 05:15:00 GMT Direct mail. Nobody talks about it. It's not cool. It's the Rodney Dangerfield of direct marketing. When marketers talk about it, it's usually in the context of the drop in mail volume to the tune of tens of billions of pieces. Or about how expensive it is. Direct Marketing News