http://www.dmnews.com/campaigns/topic/282/ Articles tagged with Campaigns from Direct Marketing News Direct Marketing News web@haymarketmedia.com no It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure. http://www.dmnews.com/lights-camera-market/article/289553/ Fri, 19 Apr 2013 14:00:00 GMT It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure. Direct Marketing News The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks. http://www.dmnews.com/rise-above-a-crowded-digital-landscape/article/269807/ Sat, 01 Dec 2012 05:00:00 GMT The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks. Direct Marketing News FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts. http://www.dmnews.com/fyi-direct-to-launch-campaign-for-freescorecom/article/224641/ Wed, 25 Jan 2012 15:38:27 GMT FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts. Direct Marketing News Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages. http://www.dmnews.com/axe-campaign-has-fans-collaboratively-write-graphic-novel-online/article/222581/ Tue, 10 Jan 2012 21:07:55 GMT Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages. Direct Marketing News Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote and generate leads for its new brand of sweetener, called Purefruit. http://www.dmnews.com/tate-lyle-launches-b-to-b-direct-mail-email-campaign/article/221840/ Wed, 04 Jan 2012 21:42:09 GMT Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote and generate leads for its new brand of sweetener, called Purefruit. Direct Marketing News The turn of the calendar year inevitably incites end-of-year reflections and New Year resolutions. Many times, to welcome in the new, we've got to let some things die. As such, I've been contemplating the evolution of our industry and begun questioning the shelf life of a traditional "campaign" model. http://www.dmnews.com/ride-word-of-mouth-movement/article/221031/ Sun, 01 Jan 2012 05:00:00 GMT The turn of the calendar year inevitably incites end-of-year reflections and New Year resolutions. Many times, to welcome in the new, we've got to let some things die. As such, I've been contemplating the evolution of our industry and begun questioning the shelf life of a traditional "campaign" model. Direct Marketing News The U.S. Postal Service will let consumers make purchases on USPS.com with PayPal beginning next month. The organization will also streamline users' site accounts into one umbrella login and make site pages available in Chinese and Spanish. http://www.dmnews.com/postal-service-to-integrate-with-paypal-in-october-launch-tv-campaign-this-month/article/212085/ Thu, 15 Sep 2011 20:59:31 GMT The U.S. Postal Service will let consumers make purchases on USPS.com with PayPal beginning next month. The organization will also streamline users' site accounts into one umbrella login and make site pages available in Chinese and Spanish. Direct Marketing News Kraft's Jell-O Pudding brand has launched the second phase of its Pudding Face campaign, which builds on the existing TV and social media elements with a digital billboard in New York SoHo neighborhood. http://www.dmnews.com/outdoor-advertising-at-center-of-jell-o-campaign/article/209084/ Thu, 04 Aug 2011 19:10:00 GMT Kraft's Jell-O Pudding brand has launched the second phase of its Pudding Face campaign, which builds on the existing TV and social media elements with a digital billboard in New York SoHo neighborhood. Direct Marketing News If you look at the big winners at this year's Cannes Lions International Festival of Creativity, amid the highly anticipated usual suspects you'll see a name that sounds more like computer software or a robot than a brand: Rom. http://www.dmnews.com/audacity-romanian-style/article/208147/ Mon, 01 Aug 2011 04:10:00 GMT If you look at the big winners at this year's Cannes Lions International Festival of Creativity, amid the highly anticipated usual suspects you'll see a name that sounds more like computer software or a robot than a brand: Rom. Direct Marketing News As part of Dunkin' Donuts' Get Dunk'd campaign, New York metro-area customers can visit stores at select times to be eligible to win tickets to 
New York Mets and New York Yankees baseball games, as well as entry to amusement parks in New Jersey 
and Pennsylvania. http://www.dmnews.com/dunkin-donuts-urges-customers-to-get-dunkd-for-baseball-tickets/article/208797/ Mon, 01 Aug 2011 04:10:00 GMT As part of Dunkin' Donuts' Get Dunk'd campaign, New York metro-area customers can visit stores at select times to be eligible to win tickets to 
New York Mets and New York Yankees baseball games, as well as entry to amusement parks in New Jersey 
and Pennsylvania. Direct Marketing News