http://www.dmnews.com/dma/topic/281/ Articles tagged with DMA from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices. http://www.dmnews.com/with-woolley-as-ceo-dma-focuses-on-data-marketing/article/275642/ Thu, 10 Jan 2013 18:52:36 GMT Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices. Direct Marketing News What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions. http://www.dmnews.com/bridging-the-channel-divide/article/256393/ Sat, 01 Sep 2012 04:00:00 GMT What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions. Direct Marketing News The Direct Marketing Association (DMA) will not be hosting its All for One Summit this year due to changing interests within the direct marking community, said David Evans, the DMA's Senior VP of Content and Experience. http://www.dmnews.com/dma-will-not-host-all-for-one-summit-this-summer/article/231938/ Wed, 14 Mar 2012 15:32:41 GMT The Direct Marketing Association (DMA) will not be hosting its All for One Summit this year due to changing interests within the direct marking community, said David Evans, the DMA's Senior VP of Content and Experience. Direct Marketing News Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels. http://www.dmnews.com/digital-and-traditional-channels-must-meet/article/222162/ Sun, 01 Jan 2012 05:00:00 GMT Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels. Direct Marketing News The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel. http://www.dmnews.com/dma-to-open-silicon-valley-marketing-center/article/211430/ Thu, 08 Sep 2011 15:00:00 GMT The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel. Direct Marketing News Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010, down 5% compared with the previous quarter, according to the Direct Marketing Association's quarterly business review for Q1 2011. http://www.dmnews.com/fewer-than-half-of-marketers-see-revenue-increase-in-early-2011-dma-report/article/204235/ Tue, 31 May 2011 21:04:13 GMT Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010, down 5% compared with the previous quarter, according to the Direct Marketing Association's quarterly business review for Q1 2011. Direct Marketing News Microsoft said December 7 that yet-to-be-released Web browser Internet Explorer 9 will allow consumers to identify and block "many forms of undesired tracking." http://www.dmnews.com/microsoft-says-internet-explorer-9-will-include-behavioral-advertising-opt-out/article/192420/ Wed, 08 Dec 2010 19:03:07 GMT Microsoft said December 7 that yet-to-be-released Web browser Internet Explorer 9 will allow consumers to identify and block "many forms of undesired tracking." Direct Marketing News Larry Kimmel talks with Frank Washkuch about his new role as CEO of The DMA http://www.dmnews.com/larry-kimmel-ceo-the-direct-marketing-association/article/204647/ Wed, 22 Sep 2010 21:09:00 GMT Larry Kimmel talks with Frank Washkuch about his new role as CEO of The DMA Direct Marketing News Direct marketers are beginning to invest again after weathering the recession by cutting costs, according to figures from the Direct Marketing Association. Digital media investment is leading the way, according to the organization. http://www.dmnews.com/dma-marketers-begin-to-spend-again/article/178421/ Tue, 07 Sep 2010 21:31:20 GMT Direct marketers are beginning to invest again after weathering the recession by cutting costs, according to figures from the Direct Marketing Association. Digital media investment is leading the way, according to the organization. Direct Marketing News The DMA was nice enough to invite the DMNews team to their midtown office for lunch today to meet with new CEO Larry Kimmel. I had heard him speak before but we had never met in person. http://www.dmnews.com/lunch-with-larry-kimmel/article/176853/ Thu, 12 Aug 2010 19:34:00 GMT The DMA was nice enough to invite the DMNews team to their midtown office for lunch today to meet with new CEO Larry Kimmel. I had heard him speak before but we had never met in person. Direct Marketing News