http://www.dmnews.com/hispanic-marketing/topic/279/ Articles tagged with Hispanic Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The U.S. Hispanic market is growing by leaps and bounds—so why haven't many advertisers determined a way to reach out to it yet? http://www.dmnews.com/se-habla-español-the-growing-opportunity-of-hispanic-direct-response/article/280973/ Tue, 19 Feb 2013 21:11:22 GMT The U.S. Hispanic market is growing by leaps and bounds—so why haven't many advertisers determined a way to reach out to it yet? Direct Marketing News The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website. http://www.dmnews.com/e-commerce-video-series-saskia-sorrosa-vp-of-multicultural-marketing-nba/article/244114/ Mon, 04 Jun 2012 16:14:56 GMT The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website. Direct Marketing News Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?' http://www.dmnews.com/horizon-expands-outreach-to-hispanic-community/article/242714/ Fri, 01 Jun 2012 04:00:00 GMT Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?' Direct Marketing News Despite the increasing multicultural nature of the U.S. population, brands have difficulty maintaining websites specifically designed for multicultural e-commerce. http://www.dmnews.com/brands-struggle-to-maintain-multicultural-e-commerce-portals/article/233768/ Sun, 01 Apr 2012 04:00:00 GMT Despite the increasing multicultural nature of the U.S. population, brands have difficulty maintaining websites specifically designed for multicultural e-commerce. Direct Marketing News The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base. http://www.dmnews.com/nba-reaches-out-to-latinos/article/233765/ Sun, 01 Apr 2012 04:00:00 GMT The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base. Direct Marketing News Meat products brand Oscar Mayer added an app to parent company Kraft Foods' Spanish-language Facebook page on Oct. 7 that is geared toward Hispanic consumers. The brand worked with digital agency 360i on the initiative. http://www.dmnews.com/oscar-mayer-targets-hispanics-with-facebook-app/article/213881/ Fri, 07 Oct 2011 20:25:26 GMT Meat products brand Oscar Mayer added an app to parent company Kraft Foods' Spanish-language Facebook page on Oct. 7 that is geared toward Hispanic consumers. The brand worked with digital agency 360i on the initiative. Direct Marketing News Marketers need to target the Hispanic market, according to the presenters at the Interactive Advertising Bureau's May 5 "Clicko de Mayo" event. The presenters cited a lot of relevant statistics to build their case: the US Hispanic population grew 43% from 2000 to 2010; one in four babies born in the US is Hispanic; Hispanics are almost 10% more likely to research purchases online than the average American. So, yes, marketers need to target the Hispanic market. http://www.dmnews.com/marketers-should-target-hispanics-but-how-um/article/202284/ Fri, 06 May 2011 16:58:46 GMT Marketers need to target the Hispanic market, according to the presenters at the Interactive Advertising Bureau's May 5 "Clicko de Mayo" event. The presenters cited a lot of relevant statistics to build their case: the US Hispanic population grew 43% from 2000 to 2010; one in four babies born in the US is Hispanic; Hispanics are almost 10% more likely to research purchases online than the average American. So, yes, marketers need to target the Hispanic market. Direct Marketing News It seems impossible to count the number of brands that have launched Spanish-language campaigns targeting Hispanic-Americans in the past year. It's smart marketing; the Hispanic population in the US grows every day. http://www.dmnews.com/best-buy-using-bilingual-weekly-deal-text-campaign-nyt/article/191299/ Fri, 19 Nov 2010 21:59:01 GMT It seems impossible to count the number of brands that have launched Spanish-language campaigns targeting Hispanic-Americans in the past year. It's smart marketing; the Hispanic population in the US grows every day. Direct Marketing News Los Angeles-based Spanish-language television network LATV is conducting a contest, 'Encuentra el Tesorito,' with a mobile component to increase its viewership. The network is running the initiative on its radio station, KJLA-57, through September 17. The effort was created in-house. http://www.dmnews.com/latv-runs-mobile-contest-to-increase-viewership/article/178044/ Wed, 01 Sep 2010 14:12:32 GMT Los Angeles-based Spanish-language television network LATV is conducting a contest, 'Encuentra el Tesorito,' with a mobile component to increase its viewership. The network is running the initiative on its radio station, KJLA-57, through September 17. The effort was created in-house. Direct Marketing News Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history. http://www.dmnews.com/nailed-it-dmnews-talks-with-mike-mulligan-gm-safeway-direct-insurance/article/174421/ Mon, 12 Jul 2010 04:00:00 GMT Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history. Direct Marketing News