http://www.dmnews.com/loyalty-programs/topic/278/ Articles tagged with Loyalty Programs from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says. http://www.dmnews.com/consumers-want-loyalty-rewards/article/292607/ Thu, 09 May 2013 14:02:51 GMT Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says. Direct Marketing News Hard Rock Café turns its loyalty program up to 11 with a global relaunch. http://www.dmnews.com/i-want-you-to-want-me/article/290063/ Wed, 01 May 2013 04:00:00 GMT Hard Rock Café turns its loyalty program up to 11 with a global relaunch. Direct Marketing News The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight. http://www.dmnews.com/2013-essential-guide-to-loyalty-marketing/article/284644/ Mon, 01 Apr 2013 04:00:00 GMT The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight. Direct Marketing News The barbecue chain shares the secret sauce in its tasty loyalty strategy. http://www.dmnews.com/anatomy-of-a-loyalty-program-armadillo-willys/article/286536/ Mon, 01 Apr 2013 04:00:00 GMT The barbecue chain shares the secret sauce in its tasty loyalty strategy. Direct Marketing News SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty. http://www.dmnews.com/customer-experience-pays-off/article/284636/ Mon, 01 Apr 2013 04:00:00 GMT SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty. Direct Marketing News 4 ways to make your loyalty program unique and engaging. http://www.dmnews.com/stand-out-or-lose-out/article/284561/ Mon, 01 Apr 2013 04:00:00 GMT 4 ways to make your loyalty program unique and engaging. Direct Marketing News Businesses hungry for growth often target competitors' loyalist customers. It's time for marketersto turn up the heat on their loyalty efforts. http://www.dmnews.com/trends-to-watch-12-ingredients-for-baking-in-customer-loyalty/article/284627/ Mon, 01 Apr 2013 04:00:00 GMT Businesses hungry for growth often target competitors' loyalist customers. It's time for marketersto turn up the heat on their loyalty efforts. Direct Marketing News The data gained from loyalty programs is invaluable for direct marketing planning. http://www.dmnews.com/measuring-customer-loyalty/article/286409/ Thu, 28 Mar 2013 13:29:34 GMT The data gained from loyalty programs is invaluable for direct marketing planning. Direct Marketing News Mobile provides a convenient alternative to the standard customer loyalty model http://www.dmnews.com/michael-waltrip-racing-uses-mobile-to-drive-customer-loyalty/article/282092/ Wed, 27 Feb 2013 16:52:44 GMT Mobile provides a convenient alternative to the standard customer loyalty model Direct Marketing News This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem? http://www.dmnews.com/at-what-price-loyalty/article/273881/ Tue, 01 Jan 2013 05:00:00 GMT This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem? Direct Marketing News