http://www.dmnews.com/direct-response-television/topic/270/ Articles tagged with Direct Response Television from Direct Marketing News Direct Marketing News web@haymarketmedia.com no A multichannel approach provides a clearer picture of DRTV's potential. http://www.dmnews.com/drtv-changes-channels/article/251617/ Wed, 01 Aug 2012 04:00:00 GMT A multichannel approach provides a clearer picture of DRTV's potential. Direct Marketing News As much as the marketing landscape changes, many of the DRTV aspects that made it attractive to marketers for decades remain unchanged. http://www.dmnews.com/drtv-is-the-heart-of-zestras-touchy-campaign/article/251612/ Wed, 01 Aug 2012 04:00:00 GMT As much as the marketing landscape changes, many of the DRTV aspects that made it attractive to marketers for decades remain unchanged. Direct Marketing News Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading. http://www.dmnews.com/qa-kevin-harrington-chairman-founder-tvgoods-inc/article/251623/ Wed, 01 Aug 2012 04:00:00 GMT Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading. Direct Marketing News DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. http://www.dmnews.com/plug-ins-drtv/article/229234/ Thu, 01 Mar 2012 05:00:00 GMT DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. Direct Marketing News Communications and entertainment company Cox Communications named Draftfcb's Chicago office its national digital and direct-response agency of record after a two-month review, Todd Smith, director of media relations at Cox Communications, confirmed via email on Jan. 16. http://www.dmnews.com/cox-communications-taps-draftfcb-chicago-as-aor-for-digital-direct/article/223435/ Tue, 17 Jan 2012 17:01:55 GMT Communications and entertainment company Cox Communications named Draftfcb's Chicago office its national digital and direct-response agency of record after a two-month review, Todd Smith, director of media relations at Cox Communications, confirmed via email on Jan. 16. Direct Marketing News Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment. http://www.dmnews.com/hamptons-pajamajeans-go-viral-with-drtv-campaign/article/217251/ Thu, 01 Dec 2011 05:00:00 GMT Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment. Direct Marketing News With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online customer acquisition, I believe there's nothing more important than wrapping one's head around the critical roles of websites and search in DRTV campaigns. http://www.dmnews.com/tracking-drtv-orders-leads-to-smarter-media-placement/article/217250/ Thu, 01 Dec 2011 05:00:00 GMT With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online customer acquisition, I believe there's nothing more important than wrapping one's head around the critical roles of websites and search in DRTV campaigns. Direct Marketing News As we head into the long weekend, direct response marketers have something to be thankful for. Microsoft has acquired video search company Videosurf, both companies said Nov. 22. The $70 million acquisition signifies an investment by a major player in enabling consumers to "search, discover and watch online videos," according to a ZDNet description of Videosurf's capabilities. http://www.dmnews.com/microsofts-videosurf-acquisition-signifies-a-dr-marketing-breakthrough/article/217399/ Tue, 22 Nov 2011 17:49:07 GMT As we head into the long weekend, direct response marketers have something to be thankful for. Microsoft has acquired video search company Videosurf, both companies said Nov. 22. The $70 million acquisition signifies an investment by a major player in enabling consumers to "search, discover and watch online videos," according to a ZDNet description of Videosurf's capabilities. Direct Marketing News Usually, the TV direct-response advertising beat does not involve terms like "kickbacks" or stories about payments delivered in briefcases. http://www.dmnews.com/mtv-direct-response-exec-out-after-kickbacks-investigation-report/article/211983/ Wed, 14 Sep 2011 16:05:39 GMT Usually, the TV direct-response advertising beat does not involve terms like "kickbacks" or stories about payments delivered in briefcases. Direct Marketing News Domino's Pizza improved same-store sales growth by 9.9% in 2010 compared with 0.5% in 2009 with the launch of the pizza delivery company's "Oh Yes We Did" marketing campaign, said Russell Weiner, CMO of Domino's. The brand also received top honors in a consumer survey detailing the US's best-tasting pizza, Weiner said. http://www.dmnews.com/dominos-pizza-boosts-sales-with-direct-campaign-dma-all-for-one/article/205770/ Tue, 21 Jun 2011 14:45:35 GMT Domino's Pizza improved same-store sales growth by 9.9% in 2010 compared with 0.5% in 2009 with the launch of the pizza delivery company's "Oh Yes We Did" marketing campaign, said Russell Weiner, CMO of Domino's. The brand also received top honors in a consumer survey detailing the US's best-tasting pizza, Weiner said. Direct Marketing News