http://www.dmnews.com/travel--recreation/topic/269/ Articles tagged with Travel & Recreation from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter. http://www.dmnews.com/ski-campaign-lifts-travel-marketing-to-new-heights/article/290954/ Wed, 01 May 2013 04:00:00 GMT The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter. Direct Marketing News JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6. http://www.dmnews.com/jetblue-launches-iphone-app-redesigns-web-and-mobile-sites/article/226478/ Mon, 06 Feb 2012 21:12:34 GMT JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6. Direct Marketing News An appealing travel campaign has the potential to transport an audience, literally making hearts take flight with a desire to travel to the country or city depicted. And then there are the travel campaigns that inspire you to stay at home. http://www.dmnews.com/take-me-away/article/222756/ Wed, 11 Jan 2012 18:09:51 GMT An appealing travel campaign has the potential to transport an audience, literally making hearts take flight with a desire to travel to the country or city depicted. And then there are the travel campaigns that inspire you to stay at home. Direct Marketing News Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12. http://www.dmnews.com/google-visit-florida-partner-on-digital-travel-marketing-co-op/article/218810/ Mon, 12 Dec 2011 13:00:00 GMT Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12. Direct Marketing News The Ritz-Carlton Hotel Co. launched a $10 million advertising campaign on Sept. 16 to spread awareness of its new brand positioning. The Marriott-owned hotel chain created the effort, which includes direct mail, email, social media and banner ads, with Los Angeles-based agency Team One. http://www.dmnews.com/ritz-carlton-launches-10m-repositioning-campaign/article/212175/ Fri, 16 Sep 2011 19:07:54 GMT The Ritz-Carlton Hotel Co. launched a $10 million advertising campaign on Sept. 16 to spread awareness of its new brand positioning. The Marriott-owned hotel chain created the effort, which includes direct mail, email, social media and banner ads, with Los Angeles-based agency Team One. Direct Marketing News Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan page. Orbitz worked with AOR BBDO and social media agency Socialbomb to create the "Orbitz 50 Faves" sweepstakes. http://www.dmnews.com/orbitz-launches-facebook-sweepstakes-campaign/article/210131/ Mon, 22 Aug 2011 21:20:34 GMT Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan page. Orbitz worked with AOR BBDO and social media agency Socialbomb to create the "Orbitz 50 Faves" sweepstakes. Direct Marketing News Virgin America and The Hertz Corp. have partnered to give members of the airline's Elevate loyalty program exclusive deals on Hertz rental cars. Elevate members who rent cars from Hertz will earn one point per $1 spent on qualifying rentals. http://www.dmnews.com/virgin-america-hertz-partner-on-car-rental-promotions/article/209879/ Thu, 18 Aug 2011 18:27:43 GMT Virgin America and The Hertz Corp. have partnered to give members of the airline's Elevate loyalty program exclusive deals on Hertz rental cars. Elevate members who rent cars from Hertz will earn one point per $1 spent on qualifying rentals. Direct Marketing News The amount of money spent at US merchant locations increased by 8.8% in June, compared with the prior year, according to First Data Corp.'s SpendTrend analysis for the month. The report measured credit, signature debit, PIN debit, EBT cards and checks spending. http://www.dmnews.com/june-credit-spending-increases-88-report/article/207284/ Tue, 12 Jul 2011 20:05:35 GMT The amount of money spent at US merchant locations increased by 8.8% in June, compared with the prior year, according to First Data Corp.'s SpendTrend analysis for the month. The report measured credit, signature debit, PIN debit, EBT cards and checks spending. Direct Marketing News Cambridge Beaches Resort & Spa will launch a campaign this fall using direct mail, email, social media and banner ads, said Michael Winfield, president and CEO of the company. The Bermuda resort is working with Merge Consumer Marketing, which it selected last month as its AOR after an RFP process that included five agencies. http://www.dmnews.com/bermuda-resort-to-launch-multichannel-fall-campaign-with-new-aor-merge/article/206094/ Fri, 24 Jun 2011 19:31:23 GMT Cambridge Beaches Resort & Spa will launch a campaign this fall using direct mail, email, social media and banner ads, said Michael Winfield, president and CEO of the company. The Bermuda resort is working with Merge Consumer Marketing, which it selected last month as its AOR after an RFP process that included five agencies. Direct Marketing News Analysts are already calling 2011 "the year of the tablet." Marketers are preparing for that prediction to become reality by launching mobile marketing apps and websites, and planning search and display initiatives to attract consumers using a growing range of tablet devices. http://www.dmnews.com/brands-create-plans-for-tablet-immersion/article/194747/ Tue, 01 Feb 2011 05:10:00 GMT Analysts are already calling 2011 "the year of the tablet." Marketers are preparing for that prediction to become reality by launching mobile marketing apps and websites, and planning search and display initiatives to attract consumers using a growing range of tablet devices. Direct Marketing News