http://www.dmnews.com/packaged-goods/topic/268/ Articles tagged with Packaged Goods from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter. http://www.dmnews.com/ortega-promotes-spicy-mexican-makeovers/article/269862/ Sat, 01 Dec 2012 05:00:00 GMT Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter. Direct Marketing News The world's haughtiest mustard brand saunters back into the consumer consciousness with a fittingly discerning Facebook Page. Only the tony need apply. http://www.dmnews.com/grey-poupon-makes-a-case-for-favoritism-on-facebook/article/258930/ Thu, 13 Sep 2012 20:23:20 GMT The world's haughtiest mustard brand saunters back into the consumer consciousness with a fittingly discerning Facebook Page. Only the tony need apply. Direct Marketing News Tesco has proverbial shopping carts full of data about its customers — and the U.K.-based grocery chain just announced it's going to really start using it. http://www.dmnews.com/is-tescos-targeting-offensive-kind-of-offensive/article/247725/ Wed, 27 Jun 2012 20:37:19 GMT Tesco has proverbial shopping carts full of data about its customers — and the U.K.-based grocery chain just announced it's going to really start using it. Direct Marketing News Brands need to keep up with the pace of innovation and consumers' interests to retain and build value, said Wendy Clark, SVP of integrated marketing communications and capabilities at The Coca-Cola Co., during a keynote address at the ad:tech New York conference on Nov. 10. http://www.dmnews.com/brands-must-evolve-says-coca-cola-svp/article/216443/ Thu, 10 Nov 2011 15:50:59 GMT Brands need to keep up with the pace of innovation and consumers' interests to retain and build value, said Wendy Clark, SVP of integrated marketing communications and capabilities at The Coca-Cola Co., during a keynote address at the ad:tech New York conference on Nov. 10. Direct Marketing News This year, the soft drink brand is breaking tradition, opting for a digital CRM program to drive a two-way discussion with consumers instead of a splashy, Super Bowl spot for its flagship soft drink. http://www.dmnews.com/pepsi-abandons-super-bowl-in-favor-of-crm/article/160367/ Mon, 04 Jan 2010 05:00:00 GMT This year, the soft drink brand is breaking tradition, opting for a digital CRM program to drive a two-way discussion with consumers instead of a splashy, Super Bowl spot for its flagship soft drink. Direct Marketing News Online beauty and pharmacy retailer drugstore.com has agreed to acquire Salu Inc., parent company of SkinStore.com and spalook.com. The deal is expected to close during the first quarter of next year, said David Lonczak, CMO of drugstore.com. http://www.dmnews.com/drugstorecom-set-to-acquire-salu-inc/article/160335/ Tue, 29 Dec 2009 22:06:37 GMT Online beauty and pharmacy retailer drugstore.com has agreed to acquire Salu Inc., parent company of SkinStore.com and spalook.com. The deal is expected to close during the first quarter of next year, said David Lonczak, CMO of drugstore.com. Direct Marketing News DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations http://www.dmnews.com/dmnews-chats-with-amy-kennedy-vp-of-marketing-at-winecom/article/156084/ Mon, 26 Oct 2009 04:00:00 GMT DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations Direct Marketing News Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them http://www.dmnews.com/beauty-ads-gel-with-men/article/151750/ Mon, 12 Oct 2009 04:00:00 GMT Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them Direct Marketing News Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman http://www.dmnews.com/creative-solutions-from-doritos-club-abc-tours-meg-whitman/article/151814/ Mon, 12 Oct 2009 04:00:00 GMT Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman Direct Marketing News Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers http://www.dmnews.com/social-keeps-lifestyle-brand-healthy/article/148558/ Mon, 14 Sep 2009 04:00:00 GMT Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers Direct Marketing News