http://www.dmnews.com/nonprofits--fundraising/topic/267/ Articles tagged with Nonprofits & Fundraising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Avectra's John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting the not-for-profit sector. http://www.dmnews.com/not-for-profits-john-clese-director-of-product-marketing-avectra/article/258717/ Wed, 12 Sep 2012 18:35:38 GMT Avectra's John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting the not-for-profit sector. Direct Marketing News Nonprofit organizations are increasingly taking a page from the for-profit playbook by using marketing co-ops to build their direct mail lists. http://www.dmnews.com/nonprofits-co-opt-marketing-co-ops-to-reinforce-donor-base-direct-mail-lists/article/247016/ Sun, 01 Jul 2012 04:00:00 GMT Nonprofit organizations are increasingly taking a page from the for-profit playbook by using marketing co-ops to build their direct mail lists. Direct Marketing News UNICEF's #SahelNOW campaign is well-intentioned, but a carbon copy of Kony 2012. http://www.dmnews.com/unicef-hopes-to-mimic-kony-success/article/237339/ Tue, 01 May 2012 04:00:00 GMT UNICEF's #SahelNOW campaign is well-intentioned, but a carbon copy of Kony 2012. Direct Marketing News Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes. http://www.dmnews.com/connect-with-power-moms-through-their-trusted-causes/article/231606/ Tue, 13 Mar 2012 04:00:00 GMT Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes. Direct Marketing News The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster http://www.dmnews.com/celebrities-assist-with-haiti-relief-recovery/article/228912/ Thu, 01 Mar 2012 05:00:00 GMT The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster Direct Marketing News In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund. http://www.dmnews.com/agency-friends-spin-to-win-office-swag-and-aid-charity/article/225025/ Wed, 01 Feb 2012 05:00:00 GMT In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund. Direct Marketing News The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that? http://www.dmnews.com/ikea-enlists-fans-to-target-their-own-friends/article/224896/ Wed, 01 Feb 2012 05:00:00 GMT The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that? Direct Marketing News Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix. http://www.dmnews.com/direct-mail-heavy-nonprofits-apply-an-integrated-approach/article/220909/ Sun, 01 Jan 2012 05:00:00 GMT Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix. Direct Marketing News The premise behind BBH New York's "Good Shirts" campaign for UNICEF is simple: Buy a specially designed original T-shirt, and all the money from the purchase goes towards the charity's fundraising efforts to combat the current humanitarian crisis in the Horn of Africa. http://www.dmnews.com/graphic-tees-raise-money-for-famine-relief/article/220761/ Sun, 01 Jan 2012 05:00:00 GMT The premise behind BBH New York's "Good Shirts" campaign for UNICEF is simple: Buy a specially designed original T-shirt, and all the money from the purchase goes towards the charity's fundraising efforts to combat the current humanitarian crisis in the Horn of Africa. Direct Marketing News The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate. http://www.dmnews.com/red-cross-drives-gift-giving/article/220907/ Sun, 01 Jan 2012 05:00:00 GMT The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate. Direct Marketing News