http://www.dmnews.com/industrial-products/topic/266/ Articles tagged with Industrial Products from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Chicago-based business-to-business marketing communications agency Slack Barshinger has acquired brand consultancy and ad agency Coleman Partners. http://www.dmnews.com/slack-barshinger-acquires-coleman-partners/article/127336/ Fri, 13 Feb 2009 16:12:55 GMT Chicago-based business-to-business marketing communications agency Slack Barshinger has acquired brand consultancy and ad agency Coleman Partners. Direct Marketing News Global media agency Mindshare has been tapped by Deere & Company's worldwide commercial and consumer equipment division of John Deere--a producer of construction and farming equipment-- to cover its national media planning and buying. http://www.dmnews.com/john-deere-taps-groupms-mindshare-for-national-media/article/122921/ Tue, 16 Dec 2008 16:51:48 GMT Global media agency Mindshare has been tapped by Deere & Company's worldwide commercial and consumer equipment division of John Deere--a producer of construction and farming equipment-- to cover its national media planning and buying. Direct Marketing News Hasler Inc., a provider of postage and handling products, has deployed two custom CRM applications from Salesforce.com with the help of software-as-a-service (SaaS) consulting firm Bluewolf. The Salesforce offerings are being used by Hasler dealers nationwide, replacing a variety of other systems and creating a standardized database throughout the company. http://www.dmnews.com/hasler-turns-to-bluewolf-salesforce/article/121390/ Fri, 21 Nov 2008 21:38:40 GMT Hasler Inc., a provider of postage and handling products, has deployed two custom CRM applications from Salesforce.com with the help of software-as-a-service (SaaS) consulting firm Bluewolf. The Salesforce offerings are being used by Hasler dealers nationwide, replacing a variety of other systems and creating a standardized database throughout the company. Direct Marketing News ThomasNet.com has launched a revamped version of its Web site to provide purchasers of industrial parts, products and services more consolidated and intuitive search functions. http://www.dmnews.com/thomasnet-reworks-its-site/article/112697/ Mon, 21 Jul 2008 21:33:58 GMT ThomasNet.com has launched a revamped version of its Web site to provide purchasers of industrial parts, products and services more consolidated and intuitive search functions. Direct Marketing News Staples Inc. and Corporate Express NV have agreed to a $4.8 billion (€3.1 billion) buyout of Corporate Express by Staples. The combination of Staples and Corporate Express is expected to establish a contract business for Staples in Europe and Canada. http://www.dmnews.com/staples-corporate-express-reach-48-billion-buyout-agreement/article/111187/ Wed, 11 Jun 2008 21:41:00 GMT Staples Inc. and Corporate Express NV have agreed to a $4.8 billion (€3.1 billion) buyout of Corporate Express by Staples. The combination of Staples and Corporate Express is expected to establish a contract business for Staples in Europe and Canada. Direct Marketing News Cathay Pacific Airways has begun a new global marketing campaign to highlight its new cabin designs. The inte­grated marketing campaign is running in North America, Hong Kong and Europe to let customers know that every class of Cathay planes have been remodeled — including coach. http://www.dmnews.com/cathay-pacific-pushes-its-new-cabin-design-online/article/110523/ Mon, 26 May 2008 04:58:00 GMT Cathay Pacific Airways has begun a new global marketing campaign to highlight its new cabin designs. The inte­grated marketing campaign is running in North America, Hong Kong and Europe to let customers know that every class of Cathay planes have been remodeled — including coach. Direct Marketing News Global communications and technology provider Nortel is looking to harness some recent online social media buzz with its latest b-to-b push launching today. http://www.dmnews.com/nortel-hopes-for-more-buzz-with-calculator-campaign/article/110115/ Thu, 15 May 2008 08:03:00 GMT Global communications and technology provider Nortel is looking to harness some recent online social media buzz with its latest b-to-b push launching today. Direct Marketing News Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend. http://www.dmnews.com/print-production-potential/article/109103/ Mon, 21 Apr 2008 05:30:00 GMT Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend. Direct Marketing News John Deere launched its annual spring "Deere Season" campaign for its worldwide commercial and consumer equipment division in March with the theme "Everything we've learned goes into everything we do." http://www.dmnews.com/john-deere-launches-dealer-focused-campaign/article/108619/ Wed, 02 Apr 2008 21:17:00 GMT John Deere launched its annual spring "Deere Season" campaign for its worldwide commercial and consumer equipment division in March with the theme "Everything we've learned goes into everything we do." Direct Marketing News Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine. http://www.dmnews.com/sell-through-a-slump/article/108140/ Mon, 24 Mar 2008 05:40:00 GMT Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine. Direct Marketing News