http://www.dmnews.com/healthcare/topic/264/ Articles tagged with Healthcare from Direct Marketing News Direct Marketing News web@haymarketmedia.com no "Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases. http://www.dmnews.com/awareness-effort-spreads-the-word-on-chlamydia/article/290565/ Wed, 01 May 2013 04:00:00 GMT "Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases. Direct Marketing News Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers. http://www.dmnews.com/an-eye-opening-awareness-campaign/article/278270/ Fri, 01 Feb 2013 05:00:00 GMT Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers. Direct Marketing News Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%. http://www.dmnews.com/publicis-groupe-economic-crises-impact-organic-growth/article/251141/ Fri, 20 Jul 2012 17:37:53 GMT Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%. Direct Marketing News Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?' http://www.dmnews.com/horizon-expands-outreach-to-hispanic-community/article/242714/ Fri, 01 Jun 2012 04:00:00 GMT Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?' Direct Marketing News DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. http://www.dmnews.com/plug-ins-drtv/article/229234/ Thu, 01 Mar 2012 05:00:00 GMT DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. Direct Marketing News Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects. http://www.dmnews.com/insurance-marketers-leverage-targeted-marketing/article/225127/ Wed, 01 Feb 2012 05:00:00 GMT Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects. Direct Marketing News The rise of the socially-educated patient is here. http://www.dmnews.com/socially-educated-patients-pharma-friendly-social/article/222208/ Mon, 09 Jan 2012 21:30:00 GMT The rise of the socially-educated patient is here. Direct Marketing News MDC Partners has acquired a majority stake in healthcare marketing agency Concentric Pharma Advertising. The deal will add a healthcare-marketing capability to the New York-based holding company. http://www.dmnews.com/mdc-acquires-majority-stake-in-concentric-pharma/article/212144/ Fri, 16 Sep 2011 14:57:55 GMT MDC Partners has acquired a majority stake in healthcare marketing agency Concentric Pharma Advertising. The deal will add a healthcare-marketing capability to the New York-based holding company. Direct Marketing News Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency. http://www.dmnews.com/borenstein-group-acquires-q2-marketing/article/211327/ Tue, 06 Sep 2011 18:21:36 GMT Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency. Direct Marketing News Healthcare marketers should prioritize educating and supporting female consumers, rather than just promoting their products or services to them, industry experts said June 1 at the "Health Styles of the 40-Everything Woman" panel in New York. http://www.dmnews.com/healthcare-marketers-need-to-educate-support-female-consumers-panel/article/204295/ Wed, 01 Jun 2011 18:28:50 GMT Healthcare marketers should prioritize educating and supporting female consumers, rather than just promoting their products or services to them, industry experts said June 1 at the "Health Styles of the 40-Everything Woman" panel in New York. Direct Marketing News