http://www.dmnews.com/financial-services/topic/263/ Articles tagged with Financial Services from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Collectum AB, administrator for Sweden's white collar occupational pension plan, devised a clever plan to get people to open its direct mail. http://www.dmnews.com/swedens-collectum-ab-taps-into-the-power-of-storytelling/article/274011/ Tue, 01 Jan 2013 05:00:00 GMT Collectum AB, administrator for Sweden's white collar occupational pension plan, devised a clever plan to get people to open its direct mail. Direct Marketing News What happens when messages are sent within a printed business document? You may be surprised to know that they get read. http://www.dmnews.com/capitalizing-on-transactional-documents/article/265547/ Thu, 01 Nov 2012 04:00:00 GMT What happens when messages are sent within a printed business document? You may be surprised to know that they get read. Direct Marketing News Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers. http://www.dmnews.com/chase-sapphire-card-owners-form-facebook-golf-club/article/265536/ Thu, 01 Nov 2012 04:00:00 GMT Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers. Direct Marketing News Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We'll print the best answers. http://www.dmnews.com/the-wrong-marketing-compensation-is-risky-business/article/260400/ Mon, 01 Oct 2012 04:00:00 GMT Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We'll print the best answers. Direct Marketing News Banks and Pinterest. I mean, it's not cookies and milk, but why not? http://www.dmnews.com/social-eyesing-why-your-social-needs-to-be-visual/article/259872/ Thu, 20 Sep 2012 15:04:16 GMT Banks and Pinterest. I mean, it's not cookies and milk, but why not? Direct Marketing News Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels. http://www.dmnews.com/banking-titans-compete-for-consumer-loyalty-and-trust-in-an-era-of-increased-bank-fees/article/256195/ Sat, 01 Sep 2012 04:00:00 GMT Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels. Direct Marketing News Despite the need to connect with consumers across multiple channels, financial services institutions still don't view social media as an effective direct marketing channel. http://www.dmnews.com/financial-marketers-neglect-social-media-as-a-direct-response-marketing-channel/article/229112/ Thu, 01 Mar 2012 05:00:00 GMT Despite the need to connect with consumers across multiple channels, financial services institutions still don't view social media as an effective direct marketing channel. Direct Marketing News With 2011 in the rear view mirror, it's time to take stock and look ahead. If your company has been sitting on the sidelines unconvinced of the need for a social media strategy, then 2012 brings you the gift of clarity. http://www.dmnews.com/whos-talking-to-your-clients/article/224228/ Tue, 24 Jan 2012 05:00:00 GMT With 2011 in the rear view mirror, it's time to take stock and look ahead. If your company has been sitting on the sidelines unconvinced of the need for a social media strategy, then 2012 brings you the gift of clarity. Direct Marketing News Ryon Harms, Farmers Insurance director of social media, says people want to connect with faces, not products, on Facebook. http://www.dmnews.com/qa-ryon-harms-director-of-social-media-farmers-insurance/article/220750/ Sun, 01 Jan 2012 05:00:00 GMT Ryon Harms, Farmers Insurance director of social media, says people want to connect with faces, not products, on Facebook. Direct Marketing News Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market. http://www.dmnews.com/experian-launches-north-american-consulting-practice/article/218275/ Tue, 06 Dec 2011 21:56:40 GMT Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market. Direct Marketing News