http://www.dmnews.com/business-to-business/topic/259/ Articles tagged with Business To Business from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Big Data—it's here to stay and it's getting bigger every second. Might as well embrace it. http://www.dmnews.com/whos-afraid-of-big-bad-data/article/258608/ Wed, 12 Sep 2012 04:14:57 GMT Big Data—it's here to stay and it's getting bigger every second. Might as well embrace it. Direct Marketing News As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space. http://www.dmnews.com/the-reimaging-of-xeroxs-brand/article/251608/ Wed, 01 Aug 2012 04:00:00 GMT As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space. Direct Marketing News With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives. http://www.dmnews.com/b-to-b-on-the-go/article/229020/ Thu, 01 Mar 2012 05:00:00 GMT With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives. Direct Marketing News Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience. http://www.dmnews.com/b-to-b-brands-reshape-online-checkout/article/221053/ Sun, 01 Jan 2012 05:00:00 GMT Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience. Direct Marketing News What's in our mailbox this month: B-to-b direct mailers http://www.dmnews.com/delivered-b-to-b-direct-mailers/article/220752/ Sun, 01 Jan 2012 05:00:00 GMT What's in our mailbox this month: B-to-b direct mailers Direct Marketing News Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy. http://www.dmnews.com/direct-mail-leaves-a-lasting-impression-with-consumers/article/222192/ Sun, 01 Jan 2012 05:00:00 GMT Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy. Direct Marketing News Staples, Inc. launched a new e-commerce site for its b-to-b division, Staples Advantage, said Laura Brooks, VP of b-to-b e-commerce at Staples. The new site is designed to feature faster and easier search navigation, alternative product recommendations and enhanced site customization, among other changes. http://www.dmnews.com/staples-revamps-b-to-b-e-commerce-site-reports-net-sales-increase/article/216825/ Wed, 16 Nov 2011 11:00:00 GMT Staples, Inc. launched a new e-commerce site for its b-to-b division, Staples Advantage, said Laura Brooks, VP of b-to-b e-commerce at Staples. The new site is designed to feature faster and easier search navigation, alternative product recommendations and enhanced site customization, among other changes. Direct Marketing News Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency. http://www.dmnews.com/borenstein-group-acquires-q2-marketing/article/211327/ Tue, 06 Sep 2011 18:21:36 GMT Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency. Direct Marketing News When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry rival SAP got Al Gore to keynote its 2010 SapphireNow event, Salesforce.com got Mr. William Jefferson Clinton to keynote its 2010 DreamForce event. http://www.dmnews.com/salesforcecom-makes-chatter-free-purchases-two-super-bowl-spots/article/195488/ Tue, 01 Feb 2011 20:28:59 GMT When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry rival SAP got Al Gore to keynote its 2010 SapphireNow event, Salesforce.com got Mr. William Jefferson Clinton to keynote its 2010 DreamForce event. Direct Marketing News Direct marketing services provider Harte-Hanks announced this week that it has expanded its CI Technology Database to help business-to-business marketers segment and target US IT decision makers. The database now includes information about 4 million business locations. http://www.dmnews.com/harte-hanks-expands-it-database/article/172646/ Wed, 16 Jun 2010 21:34:28 GMT Direct marketing services provider Harte-Hanks announced this week that it has expanded its CI Technology Database to help business-to-business marketers segment and target US IT decision makers. The database now includes information about 4 million business locations. Direct Marketing News