http://www.dmnews.com/automotive/topic/258/ Articles tagged with Automotive from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The automaker teams with innovative photographer Carl Warner to demonstrate that there's more to the new Volkswagen Golf than meets the eye. http://www.dmnews.com/vws-direct-mail-campaign-is-greater-than-the-sum-of-its-parts/article/287820/ Mon, 08 Apr 2013 13:48:26 GMT The automaker teams with innovative photographer Carl Warner to demonstrate that there's more to the new Volkswagen Golf than meets the eye. Direct Marketing News In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy? http://www.dmnews.com/which-iconic-luxury-automobile-brand-has-the-drive-to-finish-first/article/286346/ Mon, 01 Apr 2013 04:00:00 GMT In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy? Direct Marketing News The iconic brand lets consumers take the wheel to power its People's Car Project. http://www.dmnews.com/volkswagen-crowdsources-chinas-car-of-the-future/article/281620/ Fri, 01 Mar 2013 05:00:00 GMT The iconic brand lets consumers take the wheel to power its People's Car Project. Direct Marketing News Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats. http://www.dmnews.com/renaults-teeny-twizy-gets-a-charge-on-a-pinterest-banner/article/269864/ Sat, 01 Dec 2012 05:00:00 GMT Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats. Direct Marketing News Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign. http://www.dmnews.com/automaker-škoda-españa-pimps-the-lamest-lemon/article/260493/ Mon, 01 Oct 2012 04:00:00 GMT Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign. Direct Marketing News Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands. http://www.dmnews.com/automotive-brands-are-test-driving-new-marketing-strategies/article/260528/ Mon, 01 Oct 2012 04:00:00 GMT Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands. Direct Marketing News Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment. http://www.dmnews.com/jaguar-land-rover-aims-to-increase-customer-retention/article/260529/ Mon, 01 Oct 2012 04:00:00 GMT Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment. Direct Marketing News Marketers of the resurrected compact plan for a spike in Web activity following a 90-second spot during the Giants-Cowboys NFL debut. http://www.dmnews.com/dodge-dart-looks-to-score-during-nfl-opener/article/257672/ Wed, 05 Sep 2012 21:27:01 GMT Marketers of the resurrected compact plan for a spike in Web activity following a 90-second spot during the Giants-Cowboys NFL debut. Direct Marketing News With DDB UK at the creative wheel, VW devised a tiny book of photography to encourage test drives of its smallest-ever car car by the people who matter most. http://www.dmnews.com/mini-book-promotes-vws-new-mini-car-up/article/246909/ Sun, 01 Jul 2012 04:00:00 GMT With DDB UK at the creative wheel, VW devised a tiny book of photography to encourage test drives of its smallest-ever car car by the people who matter most. Direct Marketing News Cars.com has appointed mcgarrybowen as its creative agency of record (AOR) within the company's integrated team of marketing agencies. http://www.dmnews.com/carscom-appoints-mcgarrybowen-to-grow-integrated-marketing-programs/article/243947/ Fri, 01 Jun 2012 20:38:18 GMT Cars.com has appointed mcgarrybowen as its creative agency of record (AOR) within the company's integrated team of marketing agencies. Direct Marketing News