http://www.dmnews.com/international-dm/topic/254/ Articles tagged with International DM from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As a foreigner in Istanbul, you are always regarded as a tourist — and in a way, you can learn a lot about direct marketing, too. http://www.dmnews.com/switzerland--turkey-direct-international-adventures-in-advertising/article/232774/ Tue, 20 Mar 2012 12:40:55 GMT As a foreigner in Istanbul, you are always regarded as a tourist — and in a way, you can learn a lot about direct marketing, too. Direct Marketing News DRTV media firm Gotham Direct has opened an office in London, agency president Greg Messerle said July 20. The four-person office will help the agency expose US clients to European markets and attract European clients that want more exposure in the US, he said. The agency is also planning to open a Shanghai office next summer. http://www.dmnews.com/gotham-direct-opens-london-office-plans-shanghai-presence-for-2012/article/207909/ Wed, 20 Jul 2011 16:20:38 GMT DRTV media firm Gotham Direct has opened an office in London, agency president Greg Messerle said July 20. The four-person office will help the agency expose US clients to European markets and attract European clients that want more exposure in the US, he said. The agency is also planning to open a Shanghai office next summer. Direct Marketing News Direct marketing agencies and service providers are looking to China and the Asia-Pacific region with renewed interest. http://www.dmnews.com/agencies-eye-growth-in-asia-pacific/article/181682/ Mon, 01 Nov 2010 04:05:00 GMT Direct marketing agencies and service providers are looking to China and the Asia-Pacific region with renewed interest. Direct Marketing News Multichannel beverage campaign improves brand perception through blind taste testing. http://www.dmnews.com/pepsi-max-in-teen-taste-test/article/189757/ Mon, 01 Nov 2010 04:00:00 GMT Multichannel beverage campaign improves brand perception through blind taste testing. Direct Marketing News Fictitious artist campaign on social media sites promotes product via trendy T-shirts and social content. http://www.dmnews.com/smint-turns-promotional-gear-into-grafitti-style-streetwear/article/189761/ Mon, 01 Nov 2010 04:00:00 GMT Fictitious artist campaign on social media sites promotes product via trendy T-shirts and social content. Direct Marketing News While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying. http://www.dmnews.com/agencies-turn-attention-to-china/article/175208/ Fri, 23 Jul 2010 14:19:01 GMT While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying. Direct Marketing News Data management company KnowledgeBase Marketing, part of WPP's Wunderman network, has opened offices in London and Paris, adding to a European presence that includes offices in Frankfurt, Helsinki and Prague. http://www.dmnews.com/knowledgebase-opens-london-paris-offices/article/171259/ Fri, 28 May 2010 17:34:55 GMT Data management company KnowledgeBase Marketing, part of WPP's Wunderman network, has opened offices in London and Paris, adding to a European presence that includes offices in Frankfurt, Helsinki and Prague. Direct Marketing News Alliance Data's Canadian Air Miles Reward Program has signed Whirlpool Canada to a multi-year partnership, effective June 1. http://www.dmnews.com/alliance-data-rewards-program-brings-whirlpool-canada-on-board/article/170988/ Tue, 25 May 2010 21:20:47 GMT Alliance Data's Canadian Air Miles Reward Program has signed Whirlpool Canada to a multi-year partnership, effective June 1. Direct Marketing News The Chief Marketing Officer (CMO) Council will launch a contest on March 15 inviting advertising professionals and digital media buffs to create a campaign for the 2010 FIFA World Cup host country, South Africa. http://www.dmnews.com/cmo-council-to-launch-contest-to-promote-south-africa/article/164790/ Tue, 02 Mar 2010 22:04:00 GMT The Chief Marketing Officer (CMO) Council will launch a contest on March 15 inviting advertising professionals and digital media buffs to create a campaign for the 2010 FIFA World Cup host country, South Africa. Direct Marketing News Confectionary company Ferrero named Critical Mass its interactive agency of record for Nutella Canada after a comprehensive search. http://www.dmnews.com/nutella-canada-names-critical-mass-aor/article/163102/ Wed, 03 Feb 2010 22:07:21 GMT Confectionary company Ferrero named Critical Mass its interactive agency of record for Nutella Canada after a comprehensive search. Direct Marketing News