http://www.dmnews.com/green-marketing/topic/251/ Articles tagged with Green Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Hundreds of articles, webinars and materials have focused in the last few years on how marketers can become more environmentally friendly. While many organizations want to be considered green marketers with a reputation as good stewards of a healthy environment, are green goals really a driving factor behind marketing? http://www.dmnews.com/is-marketing-data-quality-driven-by-visions-of-green/article/203569/ Wed, 01 Jun 2011 04:00:00 GMT Hundreds of articles, webinars and materials have focused in the last few years on how marketers can become more environmentally friendly. While many organizations want to be considered green marketers with a reputation as good stewards of a healthy environment, are green goals really a driving factor behind marketing? Direct Marketing News Founding Proximity London partners Duncan Gray and Elly Woolston, along with planner Steven Dodds, have founded United, an agency catering to clients looking to have a positive impact on society in addition to commercial success. http://www.dmnews.com/former-proximity-london-partners-launch-united/article/200940/ Mon, 18 Apr 2011 15:48:00 GMT Founding Proximity London partners Duncan Gray and Elly Woolston, along with planner Steven Dodds, have founded United, an agency catering to clients looking to have a positive impact on society in addition to commercial success. Direct Marketing News A shopper marketing program helped Procter & Gamble drive incremental sales while driving awareness of its Future Friendly platform, which aims to educate consumers on the sustainable use of its existing products http://www.dmnews.com/case-study-pg-rebate-program-helps-fill-shopping-baskets/article/191195/ Wed, 01 Dec 2010 05:00:00 GMT A shopper marketing program helped Procter & Gamble drive incremental sales while driving awareness of its Future Friendly platform, which aims to educate consumers on the sustainable use of its existing products Direct Marketing News When a company promotes itself as "green" or "environmentally friendly," a common reaction from consumers is probably, "Who isn't?" Or as the Los Angeles Times puts it, "many businesses that say they're green are more interested in greenbacks." http://www.dmnews.com/ftc-updates-green-guides-to-environmentally-friendly-marketing/article/180466/ Wed, 06 Oct 2010 18:12:03 GMT When a company promotes itself as "green" or "environmentally friendly," a common reaction from consumers is probably, "Who isn't?" Or as the Los Angeles Times puts it, "many businesses that say they're green are more interested in greenbacks." Direct Marketing News Verizon has launched the 'Great Paper Escape' sweepstakes and integrated campaign to promote its online billing service and overall environmental efforts. http://www.dmnews.com/verizon-promotes-paperless-billing-green-initiatives/article/178012/ Tue, 31 Aug 2010 21:03:39 GMT Verizon has launched the 'Great Paper Escape' sweepstakes and integrated campaign to promote its online billing service and overall environmental efforts. Direct Marketing News Marketers don't need to have the most exciting products to reach consumers, as long as they tie those offerings to consumers' passion points. For instance, just in time for Earth Day, April 22, online file-sending service YouSendIt is using e-mail to promote its services as environmentally conscious. http://www.dmnews.com/inbox-insider-tie-your-marketing-e-mails-to-consumers-passions/article/167832/ Tue, 13 Apr 2010 15:28:02 GMT Marketers don't need to have the most exciting products to reach consumers, as long as they tie those offerings to consumers' passion points. For instance, just in time for Earth Day, April 22, online file-sending service YouSendIt is using e-mail to promote its services as environmentally conscious. Direct Marketing News Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets. http://www.dmnews.com/pillars-of-the-earth-friendly/article/162675/ Mon, 01 Feb 2010 05:00:00 GMT Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets. Direct Marketing News Environmental technology manufacturer GE Analytical Instruments has chosen search marketing agency 90octane to increase international awareness of its redesigned site, www.geinstruments.com. http://www.dmnews.com/ge-analytical-instruments-taps-90octane-for-search-marketing/article/162286/ Mon, 25 Jan 2010 22:26:55 GMT Environmental technology manufacturer GE Analytical Instruments has chosen search marketing agency 90octane to increase international awareness of its redesigned site, www.geinstruments.com. Direct Marketing News UPS is using an e-mail marketing effort to promote an initiative to offset carbon dioxide emissions generated by the transport of packages. The shipping company is targeting environmentally conscious consumers and businesses with the campaign, which launched October 6. UPS began offering some US shippers the opportunity to pay a small fee to offset the environmental impact of their shipments this week. http://www.dmnews.com/ups-e-mail-marketing-effort-promotes-carbon-offset-initiative/article/151700/ Wed, 07 Oct 2009 19:07:26 GMT UPS is using an e-mail marketing effort to promote an initiative to offset carbon dioxide emissions generated by the transport of packages. The shipping company is targeting environmentally conscious consumers and businesses with the campaign, which launched October 6. UPS began offering some US shippers the opportunity to pay a small fee to offset the environmental impact of their shipments this week. Direct Marketing News Nonprofit marketing company SmartPower and environmental online community Climate Culture are conducting a PSA effort promoting the America's Greenest Campus contest. The PSA stars hip-hop mogul Russell Simmons and drives viewers to the initiative's microsite, where users can enter the contest. http://www.dmnews.com/smartpower-climate-culture-launch-psa-to-promote-green-university-contest/article/150183/ Tue, 29 Sep 2009 13:30:00 GMT Nonprofit marketing company SmartPower and environmental online community Climate Culture are conducting a PSA effort promoting the America's Greenest Campus contest. The PSA stars hip-hop mogul Russell Simmons and drives viewers to the initiative's microsite, where users can enter the contest. Direct Marketing News