http://www.dmnews.com/phishing--email-fraud/topic/249/ Articles tagged with Phishing & E-mail Fraud from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Many e-commerce and multichannel retailers need to go to greater lengths to pre­vent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA). http://www.dmnews.com/companies-must-take-e-mail-authentication-seriously-to-protect-brands-and-domains/article/130754/ Mon, 20 Apr 2009 05:00:00 GMT Many e-commerce and multichannel retailers need to go to greater lengths to pre­vent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA). Direct Marketing News Search ad network LookSmart has formed a partnership with Anchor Intelligence, which monitors online traffic quality. Under the partnership, all clicks generated by LookSmart and its clients will be now be scored by Anchor's ClearMark technology which, in real time, determines the probability that any given click is fraudulent. That data is then given to clients and publishers so that they're only paying for high quality traffic. http://www.dmnews.com/looksmart-partners-with-anchor-intelligence-to-measure-click-validity/article/129053/ Wed, 18 Mar 2009 20:52:10 GMT Search ad network LookSmart has formed a partnership with Anchor Intelligence, which monitors online traffic quality. Under the partnership, all clicks generated by LookSmart and its clients will be now be scored by Anchor's ClearMark technology which, in real time, determines the probability that any given click is fraudulent. That data is then given to clients and publishers so that they're only paying for high quality traffic. Direct Marketing News Comcast is doing some clean-up work this week on a recently discovered data breach. An initial list of 8,000 Comcast usernames and passwords was unearthed over the weekend on the document-sharing Web site Scribd. Comcast was alerted to the list Monday and immediately had it pulled down for analysis, said Charlie Douglas, director of communications for Comcast's high-speed Internet product. The company is now working with "the proper authorities" to investigate the leak. http://www.dmnews.com/comcast-usernames-found-on-file-sharing-site/article/129042/ Wed, 18 Mar 2009 18:32:53 GMT Comcast is doing some clean-up work this week on a recently discovered data breach. An initial list of 8,000 Comcast usernames and passwords was unearthed over the weekend on the document-sharing Web site Scribd. Comcast was alerted to the list Monday and immediately had it pulled down for analysis, said Charlie Douglas, director of communications for Comcast's high-speed Internet product. The company is now working with "the proper authorities" to investigate the leak. Direct Marketing News Job-seeker Web site Monster Worldwide has detected a data breach that could potentially affect millions of its users. http://www.dmnews.com/monster-suffers-data-breach/article/126514/ Wed, 28 Jan 2009 19:34:35 GMT Job-seeker Web site Monster Worldwide has detected a data breach that could potentially affect millions of its users. Direct Marketing News E-mail marketing has become a staple in today's marketplace. Unfortunately, the proliferation of spam and identity theft scams has drastically reduced the effectiveness of the practice and has buried the applicable e-mails under mountains of garbage. While many people still get excited to see junk postal mail arrive in their mailbox, that sentiment typically does not carry over to an inbox full of junk e-mails. http://www.dmnews.com/just-say-no-to-spam-and-yes-to-technology/article/123568/ Tue, 06 Jan 2009 17:05:37 GMT E-mail marketing has become a staple in today's marketplace. Unfortunately, the proliferation of spam and identity theft scams has drastically reduced the effectiveness of the practice and has buried the applicable e-mails under mountains of garbage. While many people still get excited to see junk postal mail arrive in their mailbox, that sentiment typically does not carry over to an inbox full of junk e-mails. Direct Marketing News Pay-per-click traffic quality management and click fraud prevention service provider ClickForensics today released its third quarter industry average click fraud figures. http://www.dmnews.com/clickforensics-botnet-click-fraud-rose-10-in-the-third-quarter/article/119881/ Thu, 23 Oct 2008 20:48:43 GMT Pay-per-click traffic quality management and click fraud prevention service provider ClickForensics today released its third quarter industry average click fraud figures. Direct Marketing News Click Forensics, a pay-per-click traffic quality management and click fraud prevention service provider, has added a new feature to its Click Forensics for Advertisers solution called the Trademark Use report. This technology will identify potential trademark abusers who use well-known brand names to generate PPC traffic. http://www.dmnews.com/new-click-forensics-feature-targets-trademark-issues/article/119076/ Mon, 06 Oct 2008 20:23:50 GMT Click Forensics, a pay-per-click traffic quality management and click fraud prevention service provider, has added a new feature to its Click Forensics for Advertisers solution called the Trademark Use report. This technology will identify potential trademark abusers who use well-known brand names to generate PPC traffic. Direct Marketing News Spammers have taken advantage of an e-mail marketing campaign that Central Bank, a Missouri-based bank, ran promoting green awareness, according to alerts from e-mail services firm MessageLabs. http://www.dmnews.com/spammers-are-going-green/article/110627/ Wed, 28 May 2008 19:38:00 GMT Spammers have taken advantage of an e-mail marketing campaign that Central Bank, a Missouri-based bank, ran promoting green awareness, according to alerts from e-mail services firm MessageLabs. Direct Marketing News Yahoo Inc. has filed a lawsuit against an unknown group of individuals for allegedly sending unsolicited e-mail messages to Internet users claiming that recipients had won a lottery or a prize from Yahoo. http://www.dmnews.com/yahoo-files-lawsuit-against-alleged-lottery-spammers/article/110591/ Tue, 27 May 2008 19:31:00 GMT Yahoo Inc. has filed a lawsuit against an unknown group of individuals for allegedly sending unsolicited e-mail messages to Internet users claiming that recipients had won a lottery or a prize from Yahoo. Direct Marketing News A study by Return Path indicates that more than 80% of delivery problems are caused by reputation. But there is still confusion as to what reputation is, where the data come from and how to manage your reputation for better deliverability. Below are three common questions that marketers ask about reputation. http://www.dmnews.com/questions-and-answers-about-sending-reputation/article/107250/ Tue, 26 Feb 2008 15:47:00 GMT A study by Return Path indicates that more than 80% of delivery problems are caused by reputation. But there is still confusion as to what reputation is, where the data come from and how to manage your reputation for better deliverability. Below are three common questions that marketers ask about reputation. Direct Marketing News