http://www.dmnews.com/interactive-marketing/topic/245/ Articles tagged with Interactive Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Forget visual only ads. If some mobile direct marketers have their way, consumers will be tapping posters, in-store signage, and even print ads in the near future using NFC. http://www.dmnews.com/nfc-on-the-ascendant/article/281517/ Fri, 01 Mar 2013 05:00:00 GMT Forget visual only ads. If some mobile direct marketers have their way, consumers will be tapping posters, in-store signage, and even print ads in the near future using NFC. Direct Marketing News Ask any creative in the interactive industry and you'll find they get a real thrill out of pulling off a stunt that makes even their peers scratch their head and wonder how they did it. http://www.dmnews.com/sleight-of-hand-in-interactive-advertising/article/245446/ Tue, 12 Jun 2012 22:58:06 GMT Ask any creative in the interactive industry and you'll find they get a real thrill out of pulling off a stunt that makes even their peers scratch their head and wonder how they did it. Direct Marketing News The man behind Frank 151 shares his views on what print has to do to maintain its relevancy in the digital age. http://www.dmnews.com/qa-stephen-malbon-ceo-founder-of-the-malbon-group/article/237533/ Tue, 01 May 2012 04:00:00 GMT The man behind Frank 151 shares his views on what print has to do to maintain its relevancy in the digital age. Direct Marketing News The turn of the calendar year inevitably incites end-of-year reflections and New Year resolutions. Many times, to welcome in the new, we've got to let some things die. As such, I've been contemplating the evolution of our industry and begun questioning the shelf life of a traditional "campaign" model. http://www.dmnews.com/ride-word-of-mouth-movement/article/221031/ Sun, 01 Jan 2012 05:00:00 GMT The turn of the calendar year inevitably incites end-of-year reflections and New Year resolutions. Many times, to welcome in the new, we've got to let some things die. As such, I've been contemplating the evolution of our industry and begun questioning the shelf life of a traditional "campaign" model. Direct Marketing News Four years after its introduction, many companies and marketers still view gamification as simply slapping badges on a website in an effort to increase user engagement. http://www.dmnews.com/gamification-are-we-there-yet/article/217676/ Mon, 28 Nov 2011 15:01:20 GMT Four years after its introduction, many companies and marketers still view gamification as simply slapping badges on a website in an effort to increase user engagement. Direct Marketing News Recent data suggests consumers will be viewing both the physical and online worlds through their mobile devices as the norm - not the exception. http://www.dmnews.com/why-2d-barcodes-matter-to-marketers/article/193965/ Mon, 10 Jan 2011 21:00:00 GMT Recent data suggests consumers will be viewing both the physical and online worlds through their mobile devices as the norm - not the exception. Direct Marketing News Sprint targeted large construction companies with a campaign that highlighted how the telecommunication company's NextMail service could benefit their business. http://www.dmnews.com/sprint-tries-embedded-video/article/193178/ Sat, 01 Jan 2011 05:05:00 GMT Sprint targeted large construction companies with a campaign that highlighted how the telecommunication company's NextMail service could benefit their business. Direct Marketing News The Interactive Advertising Bureau (IAB), an organization that counts more than 450 US media and technology companies as members, has created an office of general counsel and promoted three executives. http://www.dmnews.com/iab-creates-office-of-general-counsel-promotes-three/article/192566/ Fri, 10 Dec 2010 19:18:31 GMT The Interactive Advertising Bureau (IAB), an organization that counts more than 450 US media and technology companies as members, has created an office of general counsel and promoted three executives. Direct Marketing News Internet advertising spending set new records during the second quarter of 2010, helped by spikes in display advertising, according to a tally from the Interactive Advertising Bureau. http://www.dmnews.com/iab-online-ad-spend-up-113-in-first-half/article/180926/ Wed, 13 Oct 2010 15:08:03 GMT Internet advertising spending set new records during the second quarter of 2010, helped by spikes in display advertising, according to a tally from the Interactive Advertising Bureau. Direct Marketing News Euro RSCG 4D Discovery, an analytics, behavioral marketing and CRM agency network, has acquired Internet marketing and interactive design shop Congruent Media. Terms of the deal, announced August 23, were not disclosed. http://www.dmnews.com/euro-rscg-4d-discovery-acquires-congruent-media/article/177352/ Mon, 23 Aug 2010 19:08:52 GMT Euro RSCG 4D Discovery, an analytics, behavioral marketing and CRM agency network, has acquired Internet marketing and interactive design shop Congruent Media. Terms of the deal, announced August 23, were not disclosed. Direct Marketing News