http://www.dmnews.com/technology/topic/243/ Articles tagged with Technology from Direct Marketing News Direct Marketing News web@haymarketmedia.com no According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help. http://www.dmnews.com/just-ask-watson-ibm-unveils-the-watson-engagement-advisor/article/294283/ Tue, 21 May 2013 17:06:22 GMT According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help. Direct Marketing News Marketing and IT come together to fight for customer-centric initiatives. http://www.dmnews.com/infographic-cmos-and-cios-fight-for-customer-centricity/article/293855/ Fri, 17 May 2013 17:22:40 GMT Marketing and IT come together to fight for customer-centric initiatives. Direct Marketing News Consumers—they want what they want and they want it now. So do colicky babies. http://www.dmnews.com/dont-sweat-tech-well-sweat-it-a-little/article/293167/ Tue, 14 May 2013 11:00:00 GMT Consumers—they want what they want and they want it now. So do colicky babies. Direct Marketing News Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA. http://www.dmnews.com/marketingtech-partnership-summit-want-to-go-for-free/article/291638/ Thu, 02 May 2013 13:48:51 GMT Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA. Direct Marketing News Our world of direct response has changed; it's no longer just about generating an immediate response from consumers. http://www.dmnews.com/a-direct-response-to-engagement/article/290483/ Wed, 01 May 2013 04:00:00 GMT Our world of direct response has changed; it's no longer just about generating an immediate response from consumers. Direct Marketing News As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around. http://www.dmnews.com/marketings-constant-evolution/article/290973/ Wed, 01 May 2013 04:00:00 GMT As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around. Direct Marketing News Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff. http://www.dmnews.com/revimedia-video-series-part-3-timeless-lead-gen-tips/article/290602/ Thu, 25 Apr 2013 20:27:04 GMT Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff. Direct Marketing News The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light. http://www.dmnews.com/the-new-power-couple/article/285995/ Mon, 01 Apr 2013 04:40:00 GMT The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light. Direct Marketing News Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT. http://www.dmnews.com/marketings-symbiotic-relationships/article/286541/ Mon, 01 Apr 2013 04:00:00 GMT Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT. Direct Marketing News Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set. http://www.dmnews.com/qa-kim-ann-king-cmo-sitespect/article/286226/ Mon, 01 Apr 2013 04:00:00 GMT Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set. Direct Marketing News