http://www.dmnews.com/consumer-engagement/topic/23525/ Articles tagged with Consumer Engagement from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers. http://www.dmnews.com/the-art-and-science-of-conversion/article/283371/ Thu, 07 Mar 2013 16:15:55 GMT Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers. Direct Marketing News Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget. http://www.dmnews.com/marketers-are-out-of-this-world/article/280631/ Fri, 15 Feb 2013 19:00:26 GMT Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget. Direct Marketing News