http://www.dmnews.com/engagement-marketing/topic/23387/ Articles tagged with Engagement Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says. http://www.dmnews.com/consumers-want-loyalty-rewards/article/292607/ Thu, 09 May 2013 14:02:51 GMT Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says. Direct Marketing News The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy. http://www.dmnews.com/forrester-minority-report-is-not-the-future-of-marketing/article/289672/ Fri, 19 Apr 2013 16:47:49 GMT The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy. Direct Marketing News Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers. http://www.dmnews.com/think-like-a-direct-marketer-to-monetize-events-and-buzz/article/289028/ Tue, 16 Apr 2013 15:48:29 GMT Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers. Direct Marketing News Brand engagement: When its good, it's really good. When it's bad? You might as well not have bothered. http://www.dmnews.com/the-to-dos-and-the-to-donts-of-brand-engagement/article/288946/ Tue, 16 Apr 2013 11:00:00 GMT Brand engagement: When its good, it's really good. When it's bad? You might as well not have bothered. Direct Marketing News Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign. http://www.dmnews.com/ben-jerrys-serves-up-instagram-awesomeness/article/286049/ Mon, 01 Apr 2013 04:00:00 GMT Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign. Direct Marketing News Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today. http://www.dmnews.com/fast-facts-april-2013/article/286245/ Mon, 01 Apr 2013 04:00:00 GMT Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today. Direct Marketing News Businesses hungry for growth often target competitors' loyalist customers. It's time for marketersto turn up the heat on their loyalty efforts. http://www.dmnews.com/trends-to-watch-12-ingredients-for-baking-in-customer-loyalty/article/284627/ Mon, 01 Apr 2013 04:00:00 GMT Businesses hungry for growth often target competitors' loyalist customers. It's time for marketersto turn up the heat on their loyalty efforts. Direct Marketing News Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate? http://www.dmnews.com/selling-to-goldfish/article/283871/ Wed, 13 Mar 2013 11:00:00 GMT Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate? Direct Marketing News Ineffective measurements and VoC tactics can lead local marketers astray. http://www.dmnews.com/infographic-marketers-lose-their-local-marketing-way/article/282157/ Fri, 01 Mar 2013 14:30:00 GMT Ineffective measurements and VoC tactics can lead local marketers astray. Direct Marketing News Brands and capitalizing on cool—possible or just totally lame? http://www.dmnews.com/so-cool-its-uncool/article/281326/ Fri, 01 Mar 2013 12:00:00 GMT Brands and capitalizing on cool—possible or just totally lame? Direct Marketing News