http://www.dmnews.com/kimmel/topic/23290/ Articles tagged with Kimmel from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Proving marketing ROI is tough with today's channel proliferation. All marketers win if those succeeding share their strategies. http://www.dmnews.com/timeless-truth-4-there-is-safety-in-numbers/article/287945/ Mon, 08 Apr 2013 21:27:06 GMT Proving marketing ROI is tough with today's channel proliferation. All marketers win if those succeeding share their strategies. Direct Marketing News Looking for insight from customer data? Here are four timeless ideas to help you find it. http://www.dmnews.com/timeless-truth-3-seek-and-you-will-find/article/283790/ Mon, 11 Mar 2013 14:13:49 GMT Looking for insight from customer data? Here are four timeless ideas to help you find it. Direct Marketing News Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style. http://www.dmnews.com/the-timeless-truths-of-scientific-marketing/article/279059/ Wed, 06 Feb 2013 12:00:00 GMT Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style. Direct Marketing News Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results. http://www.dmnews.com/timeless-marketing-truth-1-slow-and-steady-wins-the-race/article/279060/ Wed, 06 Feb 2013 12:00:00 GMT Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results. Direct Marketing News In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product." http://www.dmnews.com/timeless-marketing-truth-2-mind-your-ps-not-your-qs/article/279061/ Wed, 06 Feb 2013 12:00:00 GMT In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product." Direct Marketing News