http://www.dmnews.com/collaboration/topic/23257/ Articles tagged with Collaboration from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketing and IT come together to fight for customer-centric initiatives. http://www.dmnews.com/infographic-cmos-and-cios-fight-for-customer-centricity/article/293855/ Fri, 17 May 2013 17:22:40 GMT Marketing and IT come together to fight for customer-centric initiatives. Direct Marketing News Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts. http://www.dmnews.com/its-not-ok-to-be-k/article/292431/ Wed, 08 May 2013 14:16:12 GMT Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts. Direct Marketing News The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light. http://www.dmnews.com/the-new-power-couple/article/285995/ Mon, 01 Apr 2013 04:40:00 GMT The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light. Direct Marketing News Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT. http://www.dmnews.com/marketings-symbiotic-relationships/article/286541/ Mon, 01 Apr 2013 04:00:00 GMT Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT. Direct Marketing News Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set. http://www.dmnews.com/qa-kim-ann-king-cmo-sitespect/article/286226/ Mon, 01 Apr 2013 04:00:00 GMT Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set. Direct Marketing News As marketing continues its high-speed evolution, marketers' are modifying their roles to keep pace. http://www.dmnews.com/no-time-to-stand-still/article/278548/ Fri, 01 Feb 2013 14:41:26 GMT As marketing continues its high-speed evolution, marketers' are modifying their roles to keep pace. Direct Marketing News