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        <title>Articles tagged with CMOs from Direct Marketing News</title>
        <link>http://www.dmnews.com/cmos/topic/22948/</link>
        <description>Articles tagged with CMOs from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>CMOs on the Move: June 4, 2013</title>
          <description>New marketing chiefs take over at Pepsi Brand, Worldventures, Foxwoods, Capital Access Network, and Mammoth Mountain, and the current CMO departs Arby&apos;s.</description>
          <link>http://www.dmnews.com/cmos-on-the-move-june-4-2013/article/296337/</link>
          <pubDate>Tue, 04 Jun 2013 19:40:46 GMT</pubDate>
          <itunes:summary>New marketing chiefs take over at Pepsi Brand, Worldventures, Foxwoods, Capital Access Network, and Mammoth Mountain, and the current CMO departs Arby&apos;s.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Marketing News Bytes: May 30, 2013</title>
          <description>Updates on companies, products, and people.</description>
          <link>http://www.dmnews.com/marketing-news-bytes-may-30-2013/article/295579/</link>
          <pubDate>Thu, 30 May 2013 21:19:47 GMT</pubDate>
          <itunes:summary>Updates on companies, products, and people.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>CMOs on the Move: May 28, 2013</title>
          <description>New marketing chiefs at IMAX, Quicksilver, OpenDNS, Kohl&apos;s, and Soonr.</description>
          <link>http://www.dmnews.com/cmos-on-the-move-may-28-2013/article/295182/</link>
          <pubDate>Tue, 28 May 2013 17:39:27 GMT</pubDate>
          <itunes:summary>New marketing chiefs at IMAX, Quicksilver, OpenDNS, Kohl&apos;s, and Soonr.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>CMOs on the Move: May 21, 2013</title>
          <description>New marketing chiefs at Outrigger, Aquilent, Callidus Cloud, ASPire, and PCM</description>
          <link>http://www.dmnews.com/cmos-on-the-move-may-21-2013/article/294315/</link>
          <pubDate>Tue, 21 May 2013 20:45:20 GMT</pubDate>
          <itunes:summary>New marketing chiefs at Outrigger, Aquilent, Callidus Cloud, ASPire, and PCM</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>The Next-Generation CMO</title>
          <description>Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.</description>
          <link>http://www.dmnews.com/the-next-generation-cmo/article/293773/</link>
          <pubDate>Fri, 17 May 2013 13:49:11 GMT</pubDate>
          <itunes:summary>Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>CMOs on the Move: May 14, 2013</title>
          <description>New marketing chiefs at Leap Wireless, PacketVideo, Simply Hired, Samford University, and NBBJ.</description>
          <link>http://www.dmnews.com/cmos-on-the-move-may-14-2013/article/293245/</link>
          <pubDate>Tue, 14 May 2013 14:58:28 GMT</pubDate>
          <itunes:summary>New marketing chiefs at Leap Wireless, PacketVideo, Simply Hired, Samford University, and NBBJ.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Don&apos;t Sweat Tech (Well, Sweat It a Little)</title>
          <description>Consumers—they want what they want and they want it now. So do colicky babies.</description>
          <link>http://www.dmnews.com/dont-sweat-tech-well-sweat-it-a-little/article/293167/</link>
          <pubDate>Tue, 14 May 2013 11:00:00 GMT</pubDate>
          <itunes:summary>Consumers—they want what they want and they want it now. So do colicky babies.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>CMOs on the Move: May 8, 2013   </title>
          <description>New marketing chiefs at Cigna, Medidata, Breeders&apos; Cup, and Q3030 Networks.</description>
          <link>http://www.dmnews.com/cmos-on-the-move-may-8-2013/article/292538/</link>
          <pubDate>Wed, 08 May 2013 18:56:01 GMT</pubDate>
          <itunes:summary>New marketing chiefs at Cigna, Medidata, Breeders&apos; Cup, and Q3030 Networks.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
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          <title>CMOs Are Pessimistic About Meeting Their Objectives</title>
          <description>Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.</description>
          <link>http://www.dmnews.com/cmos-are-pessimistic-about-meeting-their-objectives/article/291725/</link>
          <pubDate>Thu, 02 May 2013 16:12:49 GMT</pubDate>
          <itunes:summary>Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>CMOs on the Move: April 30, 2013</title>
          <description>New marketing chiefs at Sports Authority, SDL, Fifth Third Bancorp, and Electronic Commerce International.</description>
          <link>http://www.dmnews.com/cmos-on-the-move-april-30-2013/article/291263/</link>
          <pubDate>Tue, 30 Apr 2013 21:34:12 GMT</pubDate>
          <itunes:summary>New marketing chiefs at Sports Authority, SDL, Fifth Third Bancorp, and Electronic Commerce International.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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