http://www.dmnews.com/creative-brief/topic/22941/ Articles tagged with Creative Brief from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter. http://www.dmnews.com/ski-campaign-lifts-travel-marketing-to-new-heights/article/290954/ Wed, 01 May 2013 04:00:00 GMT The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter. Direct Marketing News The automaker teams with innovative photographer Carl Warner to demonstrate that there's more to the new Volkswagen Golf than meets the eye. http://www.dmnews.com/vws-direct-mail-campaign-is-greater-than-the-sum-of-its-parts/article/287820/ Mon, 08 Apr 2013 13:48:26 GMT The automaker teams with innovative photographer Carl Warner to demonstrate that there's more to the new Volkswagen Golf than meets the eye. Direct Marketing News A Peruvian billboard generates potable water—and business results. http://www.dmnews.com/marketing-that-also-solves-a-real-life-problem/article/285881/ Mon, 25 Mar 2013 13:31:58 GMT A Peruvian billboard generates potable water—and business results. Direct Marketing News Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium. http://www.dmnews.com/catalogs-are-part-of-a-balanced-marketing-diet/article/283668/ Mon, 11 Mar 2013 11:00:00 GMT Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium. Direct Marketing News "Got the time?" is a question that takes on new meaning in the context of Crispin Porter + Bogusky's new socially based campaign for Diesel Timeframes. http://www.dmnews.com/living-on-the-edgy-diesels-upbeat-take-on-the-death-clock/article/281384/ Mon, 25 Feb 2013 12:00:00 GMT "Got the time?" is a question that takes on new meaning in the context of Crispin Porter + Bogusky's new socially based campaign for Diesel Timeframes. Direct Marketing News NutraBella joined forces with digital agency Resource Interactive to conceive of a clever online effort deriding the hugeness of prenatal vitamins. http://www.dmnews.com/a-digital-campaign-pregnant-with-promise/article/279784/ Mon, 11 Feb 2013 12:00:00 GMT NutraBella joined forces with digital agency Resource Interactive to conceive of a clever online effort deriding the hugeness of prenatal vitamins. Direct Marketing News Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate. http://www.dmnews.com/videos-multimedia-marketing-appeal/article/276633/ Mon, 28 Jan 2013 12:00:00 GMT Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate. Direct Marketing News A clear message and call-to-action prompts double-digit increases in inquiries for the financial services website. http://www.dmnews.com/for-annuitycom-drtv-is-a-safe-bet/article/275744/ Mon, 14 Jan 2013 13:00:00 GMT A clear message and call-to-action prompts double-digit increases in inquiries for the financial services website. Direct Marketing News