http://www.dmnews.com/krell/topic/22905/ Articles tagged with Krell from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers need to listed first and then provide the information customers actually want. http://www.dmnews.com/stop-marketing-and-start-tuning-in/article/291343/ Fri, 03 May 2013 11:00:00 GMT Marketers need to listed first and then provide the information customers actually want. Direct Marketing News ROI and KPIs Don't Always Add Up to Success http://www.dmnews.com/numbers-need-narratives/article/287612/ Fri, 05 Apr 2013 13:51:55 GMT ROI and KPIs Don't Always Add Up to Success Direct Marketing News Three ways to avoid royal screw-ups when creating and sharing content. http://www.dmnews.com/content-is-a-misunderstood-and-diverse-kingdom/article/283540/ Fri, 08 Mar 2013 14:02:16 GMT Three ways to avoid royal screw-ups when creating and sharing content. Direct Marketing News Three ways around pesky, ineffective compliance rules. http://www.dmnews.com/making-privacy-public/article/277974/ Fri, 08 Feb 2013 12:00:00 GMT Three ways around pesky, ineffective compliance rules. Direct Marketing News The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord. http://www.dmnews.com/sharks-trains-cmos-and-cios/article/274886/ Mon, 07 Jan 2013 14:00:00 GMT The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord. Direct Marketing News The era of "You Snooze You Lose" (YSYL) is quickly fading. http://www.dmnews.com/the-rise-of-pro-choice-customers/article/274887/ Mon, 07 Jan 2013 14:00:00 GMT The era of "You Snooze You Lose" (YSYL) is quickly fading. Direct Marketing News 3 ways to strengthen decisions—by delaying them. http://www.dmnews.com/timing-is-everything/article/274885/ Mon, 07 Jan 2013 14:00:00 GMT 3 ways to strengthen decisions—by delaying them. Direct Marketing News