Articles tagged with Temkin from Direct Marketing News http://www.dmnews.com/temkin/topic/22904/ Articles tagged with Temkin from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketing by the Book—and Beyond 4 lessons for marketers from Jeff Bezos and Amazon.com. http://www.dmnews.com/marketing-by-the-bookand-beyond/article/292150/ Mon, 06 May 2013 17:19:24 GMT 4 lessons for marketers from Jeff Bezos and Amazon.com. Direct Marketing News 4 Ways to Map Marketing to Customers' Journeys What every marketer needs to know about customer journey maps. http://www.dmnews.com/4-ways-to-map-marketing-to-customers-journeys/article/288200/ Wed, 10 Apr 2013 13:21:43 GMT What every marketer needs to know about customer journey maps. Direct Marketing News Which Brands Are the Most Functional, Accessible, and Emotional? The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas. http://www.dmnews.com/which-brands-are-the-most-functional-accessible-and-emotional/article/283210/ Wed, 06 Mar 2013 15:36:30 GMT The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas. Direct Marketing News Marketing's Important Role in CX Excellence Companies like EMC, Fidelity Investments, Oklahoma City Thunder, and Safelite AutoGlass use marketing to enhance the customer experience. http://www.dmnews.com/marketings-important-role-in-cx-excellence/article/278450/ Wed, 06 Feb 2013 12:00:00 GMT Companies like EMC, Fidelity Investments, Oklahoma City Thunder, and Safelite AutoGlass use marketing to enhance the customer experience. Direct Marketing News Customer Experience Primer for Marketers Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts. http://www.dmnews.com/customer-experience-primer-for-marketers/article/275014/ Mon, 07 Jan 2013 12:00:00 GMT Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts. Direct Marketing News Is Your Brand an Empty Promise? Three steps to making and keeping a compelling brand promise http://www.dmnews.com/is-your-brand-an-empty-promise/article/275012/ Mon, 07 Jan 2013 12:00:00 GMT Three steps to making and keeping a compelling brand promise Direct Marketing News The Connection Between Customer Experience and Customer Loyalty Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders. http://www.dmnews.com/the-connection-between-customer-experience-and-customer-loyalty/article/275013/ Mon, 07 Jan 2013 12:00:00 GMT Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders. Direct Marketing News