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        <title>Articles tagged with Brand Marketing from Direct Marketing News</title>
        <link>http://www.dmnews.com/brand-marketing/topic/22870/</link>
        <description>Articles tagged with Brand Marketing from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
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            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Think Like a Direct Marketer to Monetize Events and Buzz</title>
          <description>Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.</description>
          <link>http://www.dmnews.com/think-like-a-direct-marketer-to-monetize-events-and-buzz/article/289028/</link>
          <pubDate>Tue, 16 Apr 2013 15:48:29 GMT</pubDate>
          <itunes:summary>Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Fluidity in marketing</title>
          <description>Marketers should remember not to forget that old channels are as much a part of multichannel strategy as are the new.</description>
          <link>http://www.dmnews.com/fluidity-in-marketing/article/274138/</link>
          <pubDate>Thu, 27 Dec 2012 22:26:44 GMT</pubDate>
          <itunes:summary>Marketers should remember not to forget that old channels are as much a part of multichannel strategy as are the new.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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