http://www.dmnews.com/data-security/topic/2262/ Articles tagged with Data Security from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers must leverage data in service of the consumer and protect their information like never before. http://www.dmnews.com/data-with-great-power-comes-even-greater-responsibility/article/232295/ Sun, 01 Apr 2012 04:00:00 GMT Marketers must leverage data in service of the consumer and protect their information like never before. Direct Marketing News Mobile marketers need to make privacy a brand asset, not a liability. http://www.dmnews.com/road-rules-for-mobile-privacy/article/233725/ Sun, 01 Apr 2012 04:00:00 GMT Mobile marketers need to make privacy a brand asset, not a liability. Direct Marketing News To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird. http://www.dmnews.com/google-goldilocks-and-online-privacy/article/223722/ Wed, 18 Jan 2012 20:57:53 GMT To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird. Direct Marketing News A criminal accessed Zappos consumer account information, the online retailer said in a Jan. 15 blog post. http://www.dmnews.com/zappos-data-breach-exposes-names-email-addresses/article/223323/ Mon, 16 Jan 2012 17:47:39 GMT A criminal accessed Zappos consumer account information, the online retailer said in a Jan. 15 blog post. Direct Marketing News Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5. http://www.dmnews.com/upromise-settles-with-ftc-over-data-collection-charges/article/222174/ Fri, 06 Jan 2012 18:58:37 GMT Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5. Direct Marketing News Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information. http://www.dmnews.com/facebook-settles-with-ftc-over-privacy-violations/article/217785/ Tue, 29 Nov 2011 20:16:23 GMT Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information. Direct Marketing News The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites. http://www.dmnews.com/daa-expands-data-collection-principles/article/216306/ Tue, 08 Nov 2011 20:43:09 GMT The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites. Direct Marketing News Consumers are most willing to share shopping data with brands online, according to a study released by agency network McCann Worldgroup's McCann Truth Central on Oct. 18. http://www.dmnews.com/study-consumers-most-willing-to-share-shopping-data-with-brands/article/214666/ Tue, 18 Oct 2011 16:38:58 GMT Consumers are most willing to share shopping data with brands online, according to a study released by agency network McCann Worldgroup's McCann Truth Central on Oct. 18. Direct Marketing News Companies that suffer a data breach would be required to notify the federal government, law enforcement and consumers if a bill introduced this week by US Sens. Tom Carper (D-Del.) and Roy Blunt (R-Mo.) is signed into law. http://www.dmnews.com/senate-bills-would-require-data-breach-notification/article/208652/ Fri, 29 Jul 2011 15:50:11 GMT Companies that suffer a data breach would be required to notify the federal government, law enforcement and consumers if a bill introduced this week by US Sens. Tom Carper (D-Del.) and Roy Blunt (R-Mo.) is signed into law. Direct Marketing News Although 70% of consumers are aware of online behavioral advertising (OBA), only 5% recognize the Digital Advertising Alliance's "Advertising Option" icon, according to a study from online security firm TRUSTe. http://www.dmnews.com/consumers-unaware-of-industry-self-regulatory-program-survey/article/208320/ Mon, 25 Jul 2011 19:03:06 GMT Although 70% of consumers are aware of online behavioral advertising (OBA), only 5% recognize the Digital Advertising Alliance's "Advertising Option" icon, according to a study from online security firm TRUSTe. Direct Marketing News