http://www.dmnews.com/transpromo/topic/2247/ Articles tagged with Transpromo from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners. http://www.dmnews.com/bank-of-america-puts-a-transpromo-spin-on-daily-deals/article/261357/ Fri, 28 Sep 2012 21:44:43 GMT Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners. Direct Marketing News In one of the first significant applications of transpromo techniques in the business-to-business arena, Sinclair Oil Corp. has chosen InfoPrint Solution Co.'s transpromo software to drive usage of a fuel and expense card for truckers. "This is significant to see relevant content being used in this way move into the b-to-b space," said Lee Gallagher, manager of direct marketing solutions at InfoPrint. http://www.dmnews.com/sinclair-oil-infoprint-deal-brings-transpromo-to-b-to-b-space/article/141382/ Mon, 10 Aug 2009 15:21:17 GMT In one of the first significant applications of transpromo techniques in the business-to-business arena, Sinclair Oil Corp. has chosen InfoPrint Solution Co.'s transpromo software to drive usage of a fuel and expense card for truckers. "This is significant to see relevant content being used in this way move into the b-to-b space," said Lee Gallagher, manager of direct marketing solutions at InfoPrint. Direct Marketing News