http://www.dmnews.com/crosschannel-marketing/topic/22461/ Articles tagged with Cross-Channel Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels. http://www.dmnews.com/breakfast-at-tiffanys-or-the-red-carpet-with-harry-winston/article/290580/ Wed, 01 May 2013 04:00:00 GMT Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels. Direct Marketing News Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset. http://www.dmnews.com/dont-fear-the-data/article/290061/ Wed, 01 May 2013 04:00:00 GMT Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset. Direct Marketing News Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing. http://www.dmnews.com/digital-marketing-mastery-in-the-b2b-world/article/269846/ Sat, 01 Dec 2012 05:00:00 GMT Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing. Direct Marketing News How to cut through the complexities and maximize searching marketing spend. http://www.dmnews.com/searching-for-the-optimal-paid-search-strategy/article/270325/ Thu, 29 Nov 2012 15:42:33 GMT How to cut through the complexities and maximize searching marketing spend. Direct Marketing News Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers. http://www.dmnews.com/battle-of-the-channels/article/268611/ Fri, 16 Nov 2012 14:52:57 GMT Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers. Direct Marketing News