http://www.dmnews.com/cem/topic/22459/ Articles tagged with CEM from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts. http://www.dmnews.com/customer-experience-primer-for-marketers/article/275014/ Mon, 07 Jan 2013 12:00:00 GMT Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts. Direct Marketing News Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers. http://www.dmnews.com/battle-of-the-channels/article/268611/ Fri, 16 Nov 2012 14:52:57 GMT Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers. Direct Marketing News