http://www.dmnews.com/executional-marketing/topic/22354/ Articles tagged with Executional Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing http://www.dmnews.com/gartner-holds-cmos-cios-accountable/article/267586/ Thu, 08 Nov 2012 21:35:13 GMT Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing Direct Marketing News