Articles tagged with Analytical Marketing from Direct Marketing News http://www.dmnews.com/analytical-marketing/topic/22353/ Articles tagged with Analytical Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Big Data Needs Big Planning Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on. http://www.dmnews.com/big-data-needs-big-planning/article/286043/ Mon, 01 Apr 2013 04:00:00 GMT Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on. Direct Marketing News Data Is a Marketer's Best Asset Marketers look to gain an edge by using analytics. http://www.dmnews.com/data-is-a-marketers-best-asset/article/273185/ Tue, 01 Jan 2013 05:00:00 GMT Marketers look to gain an edge by using analytics. Direct Marketing News Big Data? Don't strategize, hypothesize. No matter what you hear, your corporate board isn't even talking about data analytics in meetings. So take a deep breath, put one foot in front of the other, and follow your gut. http://www.dmnews.com/big-data-dont-strategize-hypothesize/article/272223/ Tue, 11 Dec 2012 23:17:34 GMT No matter what you hear, your corporate board isn't even talking about data analytics in meetings. So take a deep breath, put one foot in front of the other, and follow your gut. Direct Marketing News What sets apart today's most progressive marketing agencies Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed. http://www.dmnews.com/what-sets-apart-todays-most-progressive-marketing-agencies/article/271684/ Wed, 05 Dec 2012 12:00:00 GMT Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed. Direct Marketing News Pinfluencer determines the value of a picture Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities http://www.dmnews.com/pinfluencer-determines-the-value-of-a-picture/article/268164/ Tue, 13 Nov 2012 22:41:15 GMT Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities Direct Marketing News Gartner holds CMOs, CIOs accountable Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing http://www.dmnews.com/gartner-holds-cmos-cios-accountable/article/267586/ Thu, 08 Nov 2012 21:35:13 GMT Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing Direct Marketing News